Program Specialist

BlueCross BlueShield of South Carolina

. Conduct market research to support product and program development, strategic planning and market growth initiatives .

Posted 10/6/2026full-timeColumbia • South Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in market research, project management, and strategic planning to drive product development and marketing initiatives. Proficient in managing vendor relationships, ensuring compliance, and optimizing performance through data analysis and stakeholder communication.

Highest-signal resume keywords

Market ResearchProject ManagementStrategic PlanningVendor ManagementMarketing Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project CoordinationBusiness DevelopmentProcess ImprovementAnalytical SkillsCritical Thinking

Soft Skills

Verbal CommunicationWritten CommunicationConflict ResolutionRelationship Building

Tools & Technologies

Microsoft Office

Industry Keywords

Medicaid Extra Benefits ProgramSCDHHS ComplianceMarket TrendsProduct DevelopmentCustomer Satisfaction

About the role

Key responsibilities & impact

Conduct market research to support product and program development, strategic planning and market growth initiatives
Lead implementation and evaluation of marketing projects, providing recommendations for product enhancements and performance optimization
Oversee the Medicaid Extra Benefits Program, including vendor management, budget oversight, reporting, member escalations, compliance with SCDHHS requirements, and support for Member Services and Care Management
Lead annual planning, program enhancements, member communications and internal training
Research, coordinate, manage and implement major marketing projects
Manage products and programs after launch or implementation
Develop and conduct primary market research on competitors, industry, customers, market trends, portfolio analysis, product development and regulations
Build and maintain relationships with external companies and vendors
Ensure activities align with strategic plans, timelines and budgets
Manage project plans, risk management plans and project documentation
Oversee project teams, testing assignments, project budgets and delivery timelines
Identify business requirements and support new business implementations or acquisitions
Facilitate project missions, goals, tasks, resource requirements, service levels and customer requirements
Maintain stakeholder communication throughout projects
Resolve or assist with conflicts within and between projects or functional areas
Analyze customer satisfaction and dissatisfaction with products and processes
Coordinate and complete other tasks and projects assigned by management

Requirements

What you’ll need

Bachelor's degree in any field
3 years marketing support and project coordination and implementations
Strong knowledge of business development, strategic planning, marketing support and process improvement
Strong knowledge of marketing principles and techniques
Strong project planning and analytical/critical thinking skills
Excellent verbal and written communication skills
Ability to handle confidential or sensitive information with discretion
Demonstrated proficiency in spelling, punctuation, grammar skills
Proficiency with Microsoft Office

Benefits

Comp & perks

Subsidized health plans, dental and vision coverage
401k retirement savings plan with company match
Life Insurance
Paid Time Off (PTO)
On-site cafeterias and fitness centers in major locations
Education Assistance
Service Recognition
National discounts to movies, theaters, zoos, theme parks and more
Benefits eligibility beginning the first of the month following 28 days of employment