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DTC Operations Manager
Blueroot Health™. Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Ecommerce Operations, including product setup, catalog management, and site optimization. Proficient in driving on-site SEO, managing digital shelf performance, and coordinating cross-functional teams to enhance customer experience.
Highest-signal resume keywords
Ecommerce Operations ManagementShopify ExperienceDigital Shelf OptimizationSEO and CRO ExpertiseData Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product SetupCatalog ManagementSite OptimizationOn-Page SEOConversion Rate OptimizationData AnalysisMerchandising ExecutionPromotional ManagementContent ManagementInventory Synchronization
Soft Skills
Strong Coordination SkillsHighly OrganizedSelf-DirectedAbility to Handle StressAttention to Detail
Tools & Technologies
ShopifyRechargeRebuySpreadsheetsAnalytics Tools
Industry Keywords
DTC OperationsCPGHealth & WellnessEcommerceFulfillmentSupply ChainCustomer ExperiencePerformance ReportingPromotional EventsSite Performance
About the role
Key responsibilities & impact- Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts
- Manage collections, navigation, PDP content, promotions, and landing pages
- Execute site updates for launches, promotional events, and seasonal campaigns
- Maintain QA standards for site accuracy, page performance, and the end-to-end purchase path
- Identify and correct site errors, broken links, pricing issues, and content discrepancies
- Assist with landing page creation and updates using existing templates and tools
- Coordinate with marketing, creative, and brand teams to launch accurate website content on schedule
- Support merchandising best practices to improve product discoverability and customer experience
- Manage and optimize product detail pages, including titles, descriptions, imagery, video, FAQs, and product attributes
- Drive on-site SEO and discoverability through keyword research, on-page optimization, and category best practices
- Monitor and improve conversion rate, traffic quality, and SKU-level sales performance
- Brief, test, and launch PDP content and visuals with creative and brand teams
- Test and iterate on PDP copy, imagery, layout, and modules
- Manage ratings, reviews, and Q&A strategies with CX and marketing
- Analyze competitive pricing, claims, content, and reviews
- Ensure claims and content align with regulatory and compliance requirements
- Liaise between DTC, 3PL/fulfillment partners, and Supply Chain
- Monitor order flow, fulfillment SLAs, inventory synchronization, and exceptions
- Coordinate with Customer Experience on order issues, returns, and escalations
- Maintain recurring DTC performance reporting covering revenue, conversion, AOV, traffic, and fulfillment KPIs
- Surface site-performance insights and operational bottlenecks
- Support the VP of Ecommerce with ad hoc analysis
- Track and report digital shelf KPIs, including conversion rate, content scorecards, and organic search visibility
- Support day-to-day administration of the Recharge subscription program
Requirements
What you’ll need- 3–5 years in ecommerce/DTC operations
- Hands-on Shopify experience, including catalog, merchandising, promotions, and app ecosystem
- Ability to work independently
- Demonstrated ownership of site operations and merchandising execution
- Strong coordination skills across fulfillment/3PL, supply chain, and CX functions
- Comfort with reporting and analytics
- Fluency in spreadsheets and DTC KPIs
- Strong understanding of digital shelf optimization, SEO, and CRO
- Highly organized and self-directed
- Ability to manage parallel workstreams with minimal supervision
- Experience in CPG, health & wellness, or supplements preferred
- Familiarity with subscription platforms such as Recharge and Rebuy preferred
- Strong process documentation habits preferred
- Ability to sit for long periods of time
- Ability to perform repetitive tasks such as typing and extended computer screen use
- Ability to handle stress with composure
Benefits
Comp & perks- Fully remote work arrangement
- Full-time employment
- Access to benefits and training (referenced in the Equal Employment Opportunity policy)