Senior Manager, Regional Event Marketing

BMO U.S.

. Translate regional business priorities into integrated marketing strategies that drive growth, deepen client loyalty, and elevate brand presence across U.S.

Posted 11/5/2026full-timeRemote • Georgia • United StatesSenior💰 $85,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing strategies, event management, and sponsorship development, with a strong focus on driving measurable impact on revenue and client engagement. Proven ability to collaborate with senior leaders and manage complex marketing initiatives across multiple channels.

Highest-signal resume keywords

Integrated Marketing StrategyEvent ManagementSponsorship StrategyCRM ProficiencyBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingEvent/Experiential MarketingData-Driven ProgramsSponsorship DevelopmentClient Engagement StrategiesSegmentationLifecycle JourneysROI ModelingForecastingProgram Management

Soft Skills

Stakeholder ManagementExecutive PresenceInfluencing SkillsStorytellingAttention to Detail

Tools & Technologies

SalesforceMarketoEloquaCvent

Industry Keywords

Wealth ManagementFinancial ServicesProfessional ServicesHigh-Net-Worth ClientsPremium Hospitality

About the role

Key responsibilities & impact

Translate regional business priorities into integrated marketing strategies that drive growth, deepen client loyalty, and elevate brand presence across U.S. Wealth
Serve as the central marketing advisor to Regional Presidents and Wealth Managing Directors
Translate regional priorities into annual plans with goals, budgets, and KPIs
Advise senior leaders on go-to-market strategies for priority offerings
Lead integrated marketing plans spanning brand, content, events, CRM, digital, and social
Ensure consistent experiences and messaging across invitations, landing pages, on-site activations, post-event journeys, and social amplification
Collaborate with brand, creative, and events teams on narratives, assets, and guidelines
Design and deliver thought leadership forums, strategic community partnerships, premium hospitality, and high-impact sponsorships
Identify and secure sponsorships, negotiate benefits, and ensure ROI
Partner with digital and e-commerce teams on targeted landing pages and personalized post-event journeys
Extend event reach through coordinated digital and social activation
Partner with Communications/PR on media moments, speaking opportunities, and executive thought leadership placements
Develop post-event content strategies, including recaps, CTAs, gated content, and nurture streams
Build and manage a data-driven performance framework tracking engagement, pipeline influence, sourced revenue, client sentiment, and spend efficiency
Report marketing contributions to pipeline and revenue and translate insights into action
Identify opportunities to streamline, scale, or replicate best practices across regions
Mentor and influence junior team members
Oversee budget planning, forecast accuracy, vendor management, cost optimization, compliance, risk, and brand standards
Manage hospitality programs and premium experiences
Oversee a 1.5mm budget and account for associated activities

Requirements

What you’ll need

8–12+ years of experience in event/experiential, integrated marketing, or field marketing
Preferably experience within wealth management, financial services, or professional services
Demonstrated success driving integrated, data-driven programs with measurable impact on pipeline, revenue, and client engagement
Expertise in sponsorship strategy, premium hospitality, and high-touch client events serving UHNW/HNW audiences
Strong command of CRM and martech, including Salesforce, Marketo/Eloqua, and Cvent
Experience with segmentation and lifecycle journeys
Exceptional stakeholder management and executive presence
Ability to influence senior leaders and partner effectively in a matrix
Strong financial acumen, including budget ownership, ROI modeling, forecasting, and vendor/agency oversight
Excellent storytelling, writing, and creative briefing skills
Rigorous program management, attention to detail, and operational discipline
Bachelor’s degree required

Benefits

Comp & perks

Performance-based incentives
Discretionary bonuses
Health insurance
Tuition reimbursement
Accident and life insurance
Retirement savings plans
In-depth training and coaching
Manager support
Network-building opportunities
Tools and resources to reach new milestones