Senior Vice President, Paid Media Marketing

BNY

. Define and lead BNY’s global paid media strategy aligned with enterprise brand, business, and client growth priorities .

Posted 10/9/2026full-timeNew York City • New York • United StatesSenior💰 $104,000 - $228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Paid Media Strategy, focusing on precision targeting and measurable business outcomes. Proven ability to manage agency relationships and collaborate across cross-functional teams while ensuring compliance with regulatory standards.

Highest-signal resume keywords

B2B Paid Media StrategyAudience-First PlanningPaid Search and Paid SocialRegulatory ComplianceAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperienceAccount-Based MarketingData AnalysisPerformance ReportingOptimization TechniquesSegmentation StrategiesAttribution ModelsCampaign Performance ImprovementChannel Mix EvaluationTesting Approaches

Soft Skills

Strong CommunicationJudgmentPrioritizationInfluencing StakeholdersCollaboration

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Financial ServicesProfessional ServicesRegulated EnvironmentsNiche AudiencesHigh-Value Decision-Makers

About the role

Key responsibilities & impact

Define and lead BNY’s global paid media strategy aligned with enterprise brand, business, and client growth priorities
Build B2B paid media programs focused on precision targeting, niche segments, and high-value decision-makers
Manage paid media investment and optimize modest budgets for efficiency, effectiveness, and measurable business impact
Use data, account-based marketing principles, and advanced segmentation to reach institutional, intermediary, and specialized client audiences
Partner with brand, content, product marketing, analytics, digital, regional marketing, and business stakeholders
Establish measurement linking media performance to brand outcomes, engagement, lead quality, pipeline influence, and business KPIs
Evaluate and select channel mix across search, social, programmatic, direct buys, and emerging platforms
Lead agency and external partner relationships across strategy, execution, testing, reporting, governance, and cost management
Ensure paid media complies with legal, regulatory, risk, privacy, and brand standards across markets
Improve operating models, testing approaches, and campaign performance
Collaborate across organic social and SEO/GEO functions reporting to the Director of Brand Visibility Channels
Partner closely with an associate team member as an individual contributor

Requirements

What you’ll need

Bachelor’s degree
8–10 years of paid media experience
Experience in both agency and corporate settings
Experience leading paid media strategy for complex global organizations, ideally in financial services, professional services, or highly regulated B2B environments
Deep expertise in B2B paid media, audience-first planning, account-based approaches, long-consideration buying journeys, and optimization toward business outcomes
Experience marketing to niche and hard-to-reach audiences, including senior business decision-makers, institutional buyers, ultra high net worth individuals, and specialized segments
Strong commercial and analytical mindset
Advanced knowledge of paid search, paid social, programmatic, publisher partnerships, audience targeting, attribution, testing, and performance reporting
Experience in regulated environments with understanding of governance, compliance, privacy, approval processes, and reputational risk
Ability to manage agencies, influence senior stakeholders, and work across global, regional, and cross-functional teams
Ability to translate business objectives into media strategies, execution plans, and actionable insights
Strong communication, judgment, and prioritization skills

Benefits

Comp & perks

Highly competitive compensation
Benefits and wellbeing programs
Flexible global resources and tools
Generous paid leaves, including paid volunteer time
Annual discretionary incentive award eligibility
401(k) plan
Company-sponsored medical, dental, vision, and basic life insurance plans
Paid time off benefits, including vacation and sick time