Senior Vice President, Segment Marketing

BNY

. Drive the marketing strategy for the Banks and Broker Dealers segment, aligned to global and regional business priorities, market opportunity, and growth objectives .

Posted 11/5/2026full-timeUnited StatesSenior💰 $104,000 - $228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B marketing strategy development and execution, particularly within the financial services sector. Capable of leveraging market research and performance data to drive client engagement and optimize marketing effectiveness across global and regional markets.

Highest-signal resume keywords

B2B Marketing ExperienceSegment Marketing Strategy DevelopmentIntegrated Marketing ExecutionAnalytical MindsetStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyMulti-Channel MarketingAudience StrategyPerformance MeasurementMarket ResearchClient EngagementValue Proposition DevelopmentKPI EstablishmentContent DevelopmentAccount-Based Marketing

Soft Skills

Excellent Communication SkillsInfluencing SkillsCollaborationStrategic ThinkingProblem-Solving

Industry Keywords

Financial ServicesComplex Matrixed OrganizationClient Needs AnalysisDecision-Making BehaviorsCommercial AcumenGlobal MarketingRegional MarketingPerformance DataClient StoriesThought Leadership

About the role

Key responsibilities & impact

Drive the marketing strategy for the Banks and Broker Dealers segment, aligned to global and regional business priorities, market opportunity, and growth objectives
Develop deep understanding of segment client needs, pain points, buying centers, and decision-making behaviors across key personas and markets
Shape segment positioning, messaging, and value proposition across global and regional markets
Partner with senior stakeholders across business, commercial, platform, communications, and marketing teams
Lead multi-channel marketing plans spanning digital, events, email, paid and owned media, account-based marketing, and executive engagement
Guide thought leadership, client stories, and marketing content tailored to priority audiences
Use market research, client feedback, competitive intelligence, and performance data to identify opportunities and refine strategy
Establish KPIs and performance measures to evaluate effectiveness and optimize investment
Lead through influence across a global, matrixed organization without direct people management responsibility
Support enterprise-wide priorities and region-specific marketing needs

Requirements

What you’ll need

12+ years of B2B marketing experience, preferably in financial services or a similarly complex, highly matrixed industry
Proven experience developing and leading segment, client, or go-to-market marketing strategies tied to measurable business outcomes
Strong commercial acumen and ability to connect marketing strategy to client engagement, growth, and business performance
Deep understanding of integrated marketing, audience strategy, and multi-channel execution
Strong analytical mindset with experience using market and performance data to shape decisions and optimize results
Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences
Proven ability to influence senior stakeholders and operate effectively across a complex global organization
Experience working across multiple regions, functions, and stakeholder groups to drive alignment and execution

Benefits

Comp & perks

Highly competitive compensation, benefits, and wellbeing programs
Flexible global resources and tools
Generous paid leaves, including paid volunteer time
Annual discretionary incentive award eligibility
401(k) plan
Company-sponsored medical insurance
Company-sponsored dental insurance
Company-sponsored vision insurance
Basic life insurance for employees and eligible dependents
Paid time off, including vacation and sick time