Brand Manager / Senior Brand Manager

Boehringer Ingelheim

. Develop and lead Integrated Customer Plans (ICPs) for brands, patients, and customer segments aligned with corporate Integrated Business Plans and Critical Success Factors .

Posted 11/4/2026full-timeBurlington • CanadaSenior💰 CA$118,150 - CA$184,230 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates proficiency in developing Integrated Customer Plans (ICPs) and executing omnichannel marketing campaigns within the pharmaceutical industry. Capable of leading cross-functional teams, managing budgets, and utilizing digital analytics for performance optimization.

Highest-signal resume keywords

Integrated Customer Plans (ICPs)Omnichannel MarketingDigital MarketingBudget ManagementCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Asset User Acceptance TestingContent CreationMarket ResearchPerformance Metrics MonitoringForecasting

Soft Skills

Customer FocusCommunicationCoachingStrategic MindsetExecutional Excellence

Industry Keywords

Pharmaceutical IndustryDirect-to-Consumer CampaignsConsumer-Packaged GoodsDigital AnalyticsMarketing Value Principles (MVP)

About the role

Key responsibilities & impact

Develop and lead Integrated Customer Plans (ICPs) for brands, patients, and customer segments aligned with corporate Integrated Business Plans and Critical Success Factors
Translate ICPs into multichannel or omnichannel campaigns
Develop, produce, and approve promotional, digital, social media, email, website, event, and other campaign content
Lead or assist with digital asset user acceptance testing and post-launch evaluation and optimization
Identify customer touchpoints and integrate customer journeys across functions, brands, and channels
Work with Analytics & Insights partners to incorporate customer voice, market research, analytics, predictive analytics, advisory boards, and consultancy forums into strategy
Engage customers through interactions, field rides, and qualitative market research to gather feedback and generate insights
Develop Plan of Action playbooks and communicate campaigns to cross-functional teams, vendors, and agencies
Monitor product, competitor, campaign, and customer-response performance metrics
Establish metrics, develop forecasts, conduct performance reviews, and create contingency plans
Manage brand budgets, resources, Direct Promotion spending, accruals, and financial allocations
Lead, mentor, coach, and hold brand-team members accountable for projects, deadlines, budgets, and best practices
Fill in for the Marketing Director as needed at the Senior Brand Manager level

Requirements

What you’ll need

Minimum bachelors degree
Manager level: progressing to proficient level in some or most Marketing Value Principles (MVP) core competencies, including Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, and Digital Savvy
Senior level: proficient level in all or most Marketing Value Principles (MVP) core competencies
Manager level: ideally 5+ years of experience in the pharmaceutical industry
Senior level: ideally 7+ years of experience in the pharmaceutical industry, including 3+ years in pharma marketing
Senior level: minimum 1 year of experience leading and executing direct-to-consumer campaigns in consumer-packaged goods or pharmaceuticals
Experience leading and executing direct-to-consumer campaigns preferred or required according to level
Experience with digital partners, ICPs, omnichannel, digital marketing, and content creation
Experience working with forecasts
Experience guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
Experience managing all product lifecycle phases; product/indication launch experience strongly preferred
Demonstrated cross-functional project and team leadership skills
Demonstrated ability to manage budgets and resources
Bilingual French/English an asset

Benefits

Comp & perks

Generous paid time off, including vacation, personal days, and contingency paid time off days for Long Term Contract Employees
Comprehensive and flexible benefits plan
Defined Contribution Pension Plan with company matching of RRSPs
Employee and Family Assistance Plan
Employee and leadership development programs
Programs to support overall health and wellness for employees
Variable bonus target opportunity of 15% of annual base salary