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Senior Brand Manager – Animal Health Global Brands
Boehringer Ingelheim. Shape strategic marketing initiatives for key OTC animal-health brand(s) within Global Marketing Pets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing initiatives and brand management within the animal health sector, with a strong focus on portfolio strategy, market growth, and digital transformation. Proven ability to lead cross-functional teams and manage budgets while driving brand equity and lifecycle management.
Highest-signal resume keywords
Strategic MarketingBrand ManagementProject LeadershipAnalytical CapabilitiesStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio StrategyMarket GrowthKPI DefinitionBrand PositioningDigital TransformationLifecycle ManagementBudget OversightCampaign DevelopmentGeographic ExpansionPricing Strategy
Soft Skills
Influencing SkillsCross-Cultural CommunicationAgilityCollaborationTeam Leadership
Certifications & Qualifications
University DegreeMaster Degree (MBA, MSc)
Industry Keywords
OTC Animal HealthVeterinary ChannelsBrand Equity TrackingBusiness OperationsRegional MarketingLocal MarketingStrategic InitiativesMarket PrioritizationCross-Functional CollaborationMatrixed Environment
About the role
Key responsibilities & impact- Shape strategic marketing initiatives for key OTC animal-health brand(s) within Global Marketing Pets
- Drive long-term category growth in priority markets
- Translate customer understanding into portfolio strategies and differentiated brand positioning
- Support long-term category strategy development for a portfolio in strategic markets
- Drive Brand Plan and strategy deployment, including strategic pricing guidance, category focus, geographic expansion, and prioritization
- Support development of marketing campaigns across veterinary and non-veterinary channels
- Support governance of brand strategy execution, including KPI definition and brand equity tracking in strategic countries
- Contribute to life cycle management for current brands and future projects, including pipeline and BD&L reviews
- Define or support key strategic initiatives and must-win priorities to achieve product targets
- Drive digital transformation in marketing and promotion
- Collaborate across the franchise and wider pet business
- Develop brand guidance and positioning, ensuring portfolio coherence and managing packaging, positioning, and LCM changes
- Senior Brand Manager: tailor brand strategies for (R)OPU archetypes in strategic countries
- Senior Brand Manager: lead marketing campaign development across relevant channels
- Senior Brand Manager: support overall franchise strategy development and own brand/project budget adherence
Requirements
What you’ll need- University degree required
- Master degree (e.g., MBA, MSc) highly desirable
- Highly specialized knowledge and work experience in different parts of business, including Marketing roles in local & regional roles
- Sales role experience is desirable
- Strong understanding of business operations across regional/local levels and different geographic specificities, portfolio specifics
- Strong strategic marketing and analytical capabilities
- Fluent command of English
- Senior Brand Manager: long-term brand management experience; exposure to local and operational strategic marketing
- Senior Brand Manager: proven project leadership and project management experience; budget and resource oversight
- Senior Brand Manager: deep understanding of regional and local business operations, geographic specificities, and portfolio dynamics
- Senior Brand Manager: strong stakeholder management skills; ability to influence and gain buy-in in a cross-cultural, matrixed environment
- Senior Brand Manager: excellent strategic marketing mindset combined with strong analytical capabilities
- Senior Brand Manager: high agility; ability to evolve strategic and tactical approaches based on research data and industry trends
Benefits
Comp & perks- Comprehensive benefits and wellbeing package
- Salary information shared during the recruitment process
- Applications from persons with severe disabilities warmly welcomed; preferential consideration in cases of equal qualifications