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University Intern – Marketing CRM
Boehringer Ingelheim. Support the delivery of CRM marketing and customer engagement initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical and organizational skills to support CRM marketing and customer engagement initiatives, utilizing business intelligence and AI tools for data analysis and decision-making in the pharmaceutical sector.
Highest-signal resume keywords
CRM Marketing SupportData AnalysisDigital MarketingMicrosoft Office ProficiencyCustomer Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisDigital MarketingCampaign AnalysisReport CreationDashboard Development
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsAnalytical Skills
Tools & Technologies
Microsoft PowerPointMicrosoft ExcelAI ToolsBusiness Intelligence Tools
Industry Keywords
Pharmaceutical MarketingCustomer EngagementMarket DevelopmentOmnichannel EngagementHealthcare Marketing
About the role
Key responsibilities & impact- Support the delivery of CRM marketing and customer engagement initiatives
- Assist with developing marketing materials, presentations and digital content in line with company processes
- Analyse campaign, customer and market data to generate insights and identify optimisation opportunities
- Support omnichannel engagement projects across email, digital and field-based channels
- Collaborate with Marketing, Medical, Market Access and External Affairs colleagues on cross-functional projects
- Track project timelines, actions and performance metrics
- Contribute ideas and recommendations to improve customer experience and engagement
- Gain practical experience in pharmaceutical marketing, customer engagement, market development and digital marketing
- Use business intelligence, analytics and AI tools to support decision-making
Requirements
What you’ll need- Currently studying for a Marketing, Business Management, Biomedical Science or related subject and completing a placement year as part of the course
- A minimum of three A levels at grades ABB, or equivalent
- Right to work in the UK for the full duration of the internship
- Ability to travel independently to the usual place of work and, where required, to other sites
- Strong written and verbal communication skills
- Strong organisational and analytical skills
- Confident using Microsoft Office applications, particularly PowerPoint and Excel
- Interest in healthcare, pharmaceuticals, marketing and digital engagement
- Experience using AI tools to support productivity or content creation is desirable
- Experience analysing data or creating reports and dashboards is desirable
- Previous involvement in university societies, projects or marketing activities is desirable
- Familiarity with digital marketing platforms or social media analytics is desirable
- Ability to follow relevant policies, procedures, legal obligations, and health, safety and environmental requirements
Benefits
Comp & perks- 12-month paid internship
- Clear placement plan with key projects, milestones and learning goals
- Regular feedback and development conversations
- Workshops, networking, career insights and exposure to different parts of the business
- Coaching, mentoring and online learning resources, including Boehringer’s virtual University
- Opportunity to build professional confidence, workplace skills and an organisational network
- Practical experience within a global healthcare company
- Opportunities to work with senior stakeholders across multiple functions