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University Intern – Marketing CRM
Boehringer Ingelheim. Support the delivery of CRM marketing and customer engagement initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical and organizational skills to support CRM marketing and customer engagement initiatives, while effectively collaborating across cross-functional teams in the pharmaceutical sector. Proficient in digital marketing, data analysis, and the use of AI tools to enhance productivity and customer experience.
Highest-signal resume keywords
CRM Marketing SupportData AnalysisDigital MarketingMicrosoft Office ProficiencyOmnichannel Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisDigital MarketingCampaign AnalysisReport CreationDashboard Development
Soft Skills
Strong Communication SkillsOrganizational SkillsCollaborative TeamworkProactive Idea ContributionAdaptability
Tools & Technologies
Microsoft PowerPointMicrosoft ExcelAI ToolsDigital Marketing PlatformsSocial Media Analytics
Industry Keywords
Pharmaceutical MarketingCustomer EngagementMarket DevelopmentBusiness IntelligenceHealthcare
About the role
Key responsibilities & impact- Support the delivery of CRM marketing and customer engagement initiatives
- Assist with developing marketing materials, presentations and digital content in line with company processes
- Analyse campaign, customer and market data to generate insights and identify optimisation opportunities
- Support omnichannel engagement projects across email, digital and field-based channels
- Collaborate with Marketing, Medical, Market Access and External Affairs colleagues on cross-functional projects
- Track project timelines, actions and performance metrics to support successful delivery of key business priorities
- Contribute ideas and recommendations to improve customer experience and engagement
- Gain practical experience in pharmaceutical marketing within a global healthcare company
- Work with omnichannel customer engagement, market development, digital marketing, business intelligence, analytics and AI tools
Requirements
What you’ll need- Currently studying for a Marketing, Business Management, Biomedical Science or a related subject and completing a placement year as part of the course
- A minimum of three A levels at grades ABB, or equivalent
- Right to work in the UK for the full duration of the internship
- Ability to travel independently to the usual place of work and, where required, to other sites
- Strong written and verbal communication skills
- Strong organisational and analytical skills
- Confident using Microsoft Office applications, particularly PowerPoint and Excel
- Interest in healthcare, pharmaceuticals, marketing and digital engagement
- Experience using AI tools to support productivity or content creation is desirable
- Experience analysing data or creating reports and dashboards is desirable
- Previous involvement in university societies, projects or marketing activities is desirable
- Familiarity with digital marketing platforms or social media analytics is desirable
- Communicates clearly and professionally in writing and conversation
- Works collaboratively, builds positive relationships and contributes ideas proactively
- Organises tasks, manages time and meets agreed deadlines
- Takes ownership of learning, asks questions and responds positively to feedback
- Adapts to changing priorities and approaches work with curiosity and initiative
- Uses AI appropriately and is confident with Microsoft Office and willing to learn new systems and technology
- Acts professionally and follows relevant policies, procedures, legal obligations, and health, safety and environmental requirements
Benefits
Comp & perks- 12-month paid internship
- Meaningful work and real responsibilities from the start
- Clear placement plan with key projects, milestones and learning goals
- Support from manager, team and HR, with regular feedback and development conversations
- Workshops, networking, career insights and exposure to different parts of the business
- Access to coaching, mentoring and online learning resources, including Boehringer’s virtual University
- Opportunity to build professional confidence, workplace skills and an organisational network