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University Intern – Pet Marketing
Boehringer Ingelheim. Map and evaluate customer journeys across retail and veterinary channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in digital marketing, including customer journey mapping, digital performance tracking, and collaboration with cross-functional teams. Proficient in using analytics and reporting tools to derive actionable insights and improve digital experiences.
Highest-signal resume keywords
Digital MarketingCustomer Journey MappingAnalytics and Reporting ToolsMicrosoft Office ExcelCollaboration and Relationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCustomer Journey MappingAnalyticsReportingContent CoordinationMarket ResearchDigital ToolsSocial Media EngagementPerformance Review
Soft Skills
Attention to DetailOrganizational SkillsCommunication SkillsAdaptabilityInitiative
Tools & Technologies
Microsoft OfficeSocial Listening ToolsDigital Marketing Platforms
Certifications & Qualifications
Currently Studying for a Digital Marketing Degree
Industry Keywords
RetailVeterinaryPet Health BrandsDigital EcosystemCustomer Insights
About the role
Key responsibilities & impact- Map and evaluate customer journeys across retail and veterinary channels
- Identify opportunities to make digital experiences simpler and more engaging
- Review the digital ecosystem and wider market landscape
- Use customer, channel and campaign insights to recommend improvements
- Support planning, creation and delivery of digital marketing activity for leading pet health brands
- Collaborate with brand, sales, veterinary and agency colleagues
- Develop relationships with digital creators and social media influencers
- Conduct research and outreach, coordinate content, and review performance
- Track and communicate digital performance using analytics, social listening and reporting tools
- Turn findings into clear, practical recommendations
Requirements
What you’ll need- Currently studying for a digital marketing or marketing degree and completing a placement year as part of the course
- A minimum of three A levels at grades ABB, or equivalent
- Right to work in the UK for the full duration of the internship
- Ability to travel independently to the usual place of work and, where required, to other sites
- Strong attention to detail
- Ability to organise work, maintain accurate records and meet deadlines
- Confident using Microsoft Office, particularly Excel
- Willingness to learn new systems and digital tools
- Communicates clearly and professionally in writing and conversation
- Works collaboratively and builds positive relationships
- Organises tasks and manages time effectively
- Takes ownership of learning and responds positively to feedback
- Adapts to changing priorities and approaches work with curiosity and initiative
- Uses AI appropriately to deliver work
- Acts professionally and follows relevant policies, procedures, legal obligations, and health, safety and environmental requirements
Benefits
Comp & perks- 12-month paid internship
- Meaningful work and real responsibilities from the start
- Clear placement plan with key projects, milestones and learning goals
- Support from manager, team and HR
- Regular feedback and development conversations
- Workshops, networking, career insights and exposure to different parts of the business
- Access to coaching, mentoring and online learning resources, including Boehringer’s virtual University
- Opportunity to build professional confidence, workplace skills and an organisational network