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Bonduelle

Senior Brand Manager

Bonduelle

. Develop and implement the OOH marketing and brand strategy for the BDNE cluster and translate the regional frame into strong local plans .

Posted 10/9/2026full-timeReutlingen • GermanySeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in brand and product management within the OOH or foodservice sector, with a strong focus on market analysis, innovation, and cross-departmental project management. Proficient in developing actionable marketing strategies and leading teams to achieve key performance indicators.

Highest-signal resume keywords
Brand ManagementProduct ManagementMarket AnalysisCross-Departmental Project ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing MixInnovation ManagementActivation ManagementDigital ChannelsFinancial AcumenKPI DefinitionProduct Launch PlanningCustomer-Specific Concepts DevelopmentMarket Research CoordinationWebsite Design and Adaptation
Soft Skills
Analytical ThinkingCreative ThinkingStrong Communication SkillsOrganizational TalentTeam Spirit
Tools & Technologies
IT Applications
Certifications & Qualifications
Degree in Business AdministrationDegree in MarketingDegree in Economics
Industry Keywords
OOH SectorFoodservice SectorCustomer ChannelsTrade FairsExhibitions

About the role

Key responsibilities & impact
  • Develop and implement the OOH marketing and brand strategy for the BDNE cluster and translate the regional frame into strong local plans
  • Own an effective and high-performing product portfolio, covering product quality and superiority, innovation and renovation, local packaging adaptation, media, and activation
  • Analyze market, trend, and competitive developments, act as the voice of the local end user, and derive concrete recommendations for action
  • Develop customer-specific concepts and products together with Key Account Managers and Sales Directors OOH BNE and DACH
  • Build strategies to open up new customer channels
  • Plan and monitor the launch of new products
  • Define key activation KPIs, monitor product performance, and manage the ROI of implemented actions
  • Coordinate service providers and partners such as external market research agencies
  • Design and adapt the OOH website
  • Plan and implement national trade fairs and exhibitions
  • Participate in cross-country strategy and innovation workshops and support their preparation
  • Act as the single point of contact for the DACH sales team
  • Lead and develop a team of two: one activation manager and one intern activation officer

Requirements

What you’ll need
  • At least 3-4 years of professional experience in brand or product management, preferably experience in the OOH or foodservice sector
  • A successfully completed degree in Business Administration, Marketing, Economics, or a comparable qualification
  • Excellent command of all elements of the marketing mix, from portfolio and innovation management to activation and digital channels
  • Strong analytical and creative thinking, paired with financial acumen and the ability to turn market and end-user insights into actionable plans
  • Experience and strength in cross-departmental project management, ideally in an international context
  • First leadership experience and the motivation to develop a small team
  • An independent and proactive way of working, resilience, team spirit, strong communication skills, and organisational talent
  • Confident handling of all current IT applications
  • Fluent German and English language skills, both written and spoken; Dutch or French is an advantage
  • Willingness to travel regularly to our two locations, Reutlingen and Eindhoven
  • Application documents must be submitted in English

Benefits

Comp & perks
  • A diverse and responsible senior position with one of Europe's leading food brands
  • An international working environment across two locations, with an open and appreciative company culture
  • The opportunity to shape our OOH business and to lead and develop your own team
  • Room for initiative, innovative ideas, and personal growth
  • Flexible working hours and the possibility to work predominantly remotely
  • Bike leasing
  • A contribution to the "Deutschland-Ticket"
  • Additional employee perks
  • A company that genuinely lives sustainability, responsibility, and collaboration