District Manager

Bonterra Organic Estates | Viña Concha y Toro USA

. Grow the VCT-USA wine portfolio across independent retail, on-premise accounts and chains .

Posted 11/4/2026full-timeRemote • California • United StatesJuniorMid-Level💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales and account management within the alcohol beverage industry, with a strong focus on achieving sales goals and growing market share. Proficient in developing territory business plans and executing sales initiatives while building relationships with key accounts and distributor teams.

Highest-signal resume keywords

Sales Experience In Wine And SpiritsAccount ManagementMarket Share GrowthCRM Systems ProficiencyStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentMarket Performance AnalysisPricing Compliance MonitoringTerritory Execution PlanningSales Analytics

Soft Skills

Interpersonal SkillsPublic SpeakingPresentation SkillsIntegrity

Tools & Technologies

Microsoft 365CRM/Sales Execution PlatformsReporting Tools

Certifications & Qualifications

WSETCSW

Industry Keywords

Alcohol Beverage IndustryRetail Wine ChannelsDistributor ManagementThree-Tier SystemLuxury Wines

About the role

Key responsibilities & impact

Grow the VCT-USA wine portfolio across independent retail, on-premise accounts and chains
Drive performance, distribution and market share across North Bay counties and east to Sacramento
Execute sales and activation initiatives to strengthen customer relationships and support commercial growth
Build relationships with retail accounts, local chains, retail buyers, on-premise decision-makers and distributor teams
Coordinate market work-withs, surveys and sales blitzes with distributor teams
Provide daily and weekly market performance recaps and identify execution gaps
Achieve assigned sales, distribution, depletion and market share objectives
Develop target account lists and territory execution plans
Present sales programs, pricing initiatives, promotional opportunities and brand priorities
Monitor pricing, distribution, merchandising, displays, cold box placements, menu placements and promotional compliance
Use CRM systems, reporting tools and sales analytics to identify opportunities and monitor performance
Develop and execute annual and quarterly territory business plans
Execute confirmed chain and brand programs and grow distribution on brand focus programs
Communicate execution progress with the Regional Manager and distributor teams
Manage territory budgets, samples, incentives and promotional resources
Build relationships with distributor management and sales representatives
Attend sales meetings, distributor meetings, team meetings and training sessions
Be present in the market 85%-90% and conduct sales calls, work-withs, customer meetings, staff trainings, tastings and consumer events
Provide market health audits to ensure pricing compliance
Manage a large geographic territory and prioritize activities for effectiveness
Report to the Regional Manager

Requirements

What you’ll need

Bachelor’s degree in business/marketing or related field plus a minimum two to five years progressive sales experience in wine and spirits or beverage industry, or equivalent combination education/experience
Proven success in alcohol beverage industry sales and account management
Extensive knowledge of on- and off-premise, retail wine channels, and trade
Proven track record of achieving sales goals and growing market share
Experience working with wholesalers/distributors and key account customers
Knowledge and passion for luxury/premium and commercial wines
Strong verbal and written communication, public speaking and presentation skills
Excellent interpersonal skills with the highest level of integrity
Proficiency in Microsoft 365 applications including Word, PowerPoint and Excel
Valid Driver’s License and ability to be insured
Overnight travel approximately 10%-15% of time; weekend and evening work as required
Travel throughout region required
Ability to lift and carry up to 50 lbs. and push/pull up to 30 lbs. frequently
Ability to sit and work at a desk for long periods
Ability to walk, stand, reach, climb, crawl, squat, kneel and bend as required
Hand and finger dexterity for keyboarding and extended computer use
Additional physical requirements related to domestic/international air and ground travel
Successful completion of criminal background, DMV check and drug screen
Verification of citizenship or legal right to work in the United States
Preferred: experience selling imports and/or organic categories
Preferred: Circana/Nielsen information experience
Preferred: familiarity with KARMA/iDig or similar CRM/sales execution platforms
Preferred: wine education or certification, including WSET or CSW
Preferred: two years working with wholesalers/distributors and knowledge of three-tier system

Benefits

Comp & perks

First day Medical, Dental, Vision, Life & Disability
Tax Savings (401k with company match)
Short and Long-Term Disability
Paid vacation
Sick leave
Company holidays
Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees
One day/shift off per year as Volunteer Time Off (VTO)
Employee-focused health, wellness, training and safety-related programs
Scholarship opportunities for dependents
Annual incentive target aligned with individual and company performance
Transportation-related benefits