Hospitality Sales and Operations Manager

Bonterra Organic Estates | Viña Concha y Toro USA

. Drive sales for weddings, corporate retreats, executive meetings, private dinners, celebrations, and special events .

Posted 10/17/2026full-timeHopland • California • United StatesMid-LevelSenior💰 $105,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in hospitality sales and event management, with a strong focus on achieving revenue targets and building relationships with clients and partners. Proficient in managing event logistics and utilizing CRM systems to enhance client engagement and operational efficiency.

Highest-signal resume keywords

Hospitality Sales ExperienceEvent ManagementRevenue AchievementCRM ProficiencyNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event PlanningSales StrategyContract NegotiationLead GenerationBudget ManagementLogistics CoordinationData TrackingProposal DevelopmentClient ConsultationMarket Analysis

Soft Skills

Relationship BuildingCommunication SkillsPresentation SkillsNetworking SkillsProblem Solving

Tools & Technologies

Microsoft 365Event Management SystemsCRM SoftwareTicketing PlatformsSocial Media

Certifications & Qualifications

California Responsible Beverage Server CertificationCPR/AED & First Aid CertificationCMP CertificationCSEP CertificationCPCE Certification

Industry Keywords

HospitalityEvent VenuesCorporate EventsWeddingsDestination MarketingLuxury BrandsTourismWine EducationNorthern California MarketVendor Management

About the role

Key responsibilities & impact

Drive sales for weddings, corporate retreats, executive meetings, private dinners, celebrations, and special events
Build and maintain a pipeline of prospective clients and partners
Lead venue tours and client consultations
Develop event proposals and pricing packages, negotiate contracts, and secure bookings
Achieve annual revenue and booking targets
Drive attendance and revenue for Bonterra-branded consumer events
Support the annual ticketed event calendar and execute promotional plans
Manage event registration and ticketing platforms
Own the hospitality sales funnel from inquiry through booking
Track leads, conversion rates, bookings, and revenue performance
Maintain CRM and prospect databases and develop follow-up processes
Build relationships with wedding planners, event producers, destination management companies, and corporate meeting planners
Position McNab Ranch as a preferred Northern California venue
Represent Bonterra and McNab Ranch at industry events, conferences, wedding expos, hospitality showcases, and networking events
Develop referral and partnership programs
Identify and pursue corporate business-development opportunities
Serve as internal owner and primary point of contact for booked weddings, consumer, trade, and internal events
Coordinate with external planning leads, vendors, caterers, production teams, service partners, and internal stakeholders
Coordinate logistics including setup, transportation, signage, guest flow, permits, rentals, and on-site operations
Personally assist with setup and teardown as needed
Champion exceptional guest experiences and address client concerns
Gather feedback and identify continuous-improvement opportunities
Support development of preferred vendor networks and manage vendor onboarding, billing, and COIs
Collaborate with marketing on event promotion, lead generation, social media content, event storytelling, marketing materials, and sales collateral
Monitor booking pace, event profitability, performance metrics, and sales KPIs
Provide pipeline and business-development updates and recommend actions to improve revenue and venue utilization

Requirements

What you’ll need

Bachelor’s degree in hospitality management, business administration, marketing, communications, event management, tourism, or a related field and a minimum of five years experience in hospitality or venue sales, event management, destination marketing, or related fields, or equivalent combination of education and experience
Demonstrated success achieving revenue and sales goals
Experience selling weddings, corporate events, hospitality experiences, or event venues
Experience planning and executing events of varied sizes, up to 100 guests
Strong networking and relationship-building skills
Excellent presentation, negotiation, and communication abilities
Ability to work evenings and weekends as required by event schedules
Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel
Valid Driver’s License and the ability to be insured
Willingness to spend significant time traveling in-market
Overnight travel, approximately 10%–15%; weekend and evening work as required
Requires completion of California Responsible Beverage Server (RBS) training certification upon hire
Requires completion of CPR/AED & First Aid certification upon hire
Preferred experience within wine, hospitality, luxury, tourism, or lifestyle brands
Existing relationships with Northern California event planners and corporate meeting planners preferred
Experience using CRM and event management systems preferred
Familiarity with Bay Area hospitality and event markets preferred
Wine education or certification, such as WSET or CSW, preferred
Hospitality/event sales training preferred
CMP, CSEP, or CPCE certification a plus
Ability to lift and carry up to 20 lbs frequently and up to 50 lbs occasionally; push and pull up to 50 lbs frequently and up to 100 lbs occasionally
Ability to work in all weather conditions, including hot/cold temperatures, mud, dust, soft soil, and uneven terrain
Requires successful completion of criminal background, DMV check, and drug screen
Must submit verification of citizenship or legal right to work in the United States at offer stage

Benefits

Comp & perks

First-day medical, dental, vision, life and disability coverage
Tax savings benefits, including 401(k) with company match
Short- and long-term disability
Paid vacation, sick leave and company holidays
Health Care and Dependent Care Flexible Spending Account benefits for eligible employees
One day/shift off per year as Volunteer Time Off (VTO)
Employee-focused health, wellness, training and safety-related programs
Scholarship opportunities for dependents
Transportation-related benefits
Quarterly incentive program tied to successful sale and completion of qualifying hospitality and event business