Digital Marketing Specialist

Boomering Inc

. Source customer data from AroFlo and build and maintain segmented marketing lists.

Posted 9/15/2026full-timeRemote • PhilippinesMid-LevelSenior💰 ₱45,000 - ₱60,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing, including campaign management, content creation, and performance analysis. Proficient in using tools like Mailchimp and Canva to drive customer engagement and lead generation.

Highest-signal resume keywords

Digital Marketing ExperienceContent CreationEmail MarketingMeta AdvertisingCampaign Performance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingContent CreationGraphic DesignCampaign ManagementData AnalysisSEOGoogle AdsAudience TargetingList SegmentationPhoto/Video Editing

Soft Skills

Self-MotivatedProactiveAttention to DetailReliabilityCommunication

Tools & Technologies

MailchimpCanvaAroFloMeta (Facebook and Instagram)CRM Systems

Industry Keywords

Lead GenerationCustomer EngagementDatabase HygieneCampaign KPIsHome Services

About the role

Key responsibilities & impact

Source customer data from AroFlo and build and maintain segmented marketing lists.
Design and run re-engagement campaigns for past customers, including service reminders, annual air-con/heating servicing and seasonal offers.
Plan, create and schedule Instagram and Facebook content.
Manage Meta paid advertising end-to-end, including setup, targeting, creative testing, retargeting, tracking, attribution and performance analysis.
Build and send Mailchimp campaigns, including list hygiene, segmentation, basic automations and reporting.
Design marketing assets and edit photos/video in Canva or similar tools for social, email and print use.
Maintain and grow customer databases and create new segmented lists.
Generate marketing-driven leads and enquiries.
Analyse email, social and paid campaign performance and translate data into business takeaways and next actions.
Propose campaign ideas and ways to improve The Esteem Group's marketing, market position and visibility.
Apply SEO and Google Ads knowledge where relevant.
Provide regular updates through 3-4 scheduled check-ins per week while independently managing priorities, deadlines and deliverables.
Meet KPIs for customer re-engagement, email campaigns, social media output and engagement, lead generation, pipeline contribution, accuracy and database hygiene.

Requirements

What you’ll need

Ideally 3-4 years of relevant digital marketing experience; candidates with exceptional demonstrated skills, campaign experience and a strong portfolio will also be considered.
Proven hands-on experience across content creation, copywriting, graphic design, email marketing and social media management.
Confident daily user of Canva, including polished social, email and print assets and basic photo/video editing.
Hands-on Meta (Facebook and Instagram) experience covering organic content and paid advertising, audience targeting, creative testing, retargeting, tracking and attribution.
Hands-on Mailchimp experience including campaign build, list segmentation, basic automations, list hygiene and results reporting; comparable email platforms may also be considered.
Comfortable working with CRM/customer data, extracting information and building segmented marketing lists.
Able to interpret campaign data and explain results and next actions.
Fluent, professional written and spoken English with excellent spelling, grammar and attention to detail.
Self-motivated, reliable and comfortable working independently with only 3-4 scheduled check-ins per week.
Proactive and able to bring original campaign ideas.
Comfortable being measured against lead-generation, engagement, database and campaign-performance KPIs.
Experience in trades, home services, property management or field-service CRMs such as AroFlo, ServiceM8, Fergus or simPRO is advantageous but not essential.
Working knowledge of SEO and/or Google Ads is advantageous but not essential.

Benefits

Comp & perks

Company-provided full set-up for desktop/laptop with a back-up internet
Free pre-employment Medical Assessment (T&C apply)
HMO on the first day of hire
15 Vacation Leaves and 5 Sick Leaves
Annual Performance Reviews
Unlimited Employee Referral Incentives
Employee Loan Facilities
Social Clubs and Interest Workshops
Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance
Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays
Competitive salary package
Work-life balance
Genuinely caring Leadership Team
Fun, rewarding and stimulating environment
Growth opportunities