Regional Marketing Director

Boon Edam USA

. Develop and deliver the Americas marketing strategy and annual plan .

Posted 10/7/2026full-timeLillington • North Carolina • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, including demand generation, account-based marketing, and integrated campaign management. Proven ability to manage budgets, coordinate product launches, and lead cross-functional teams while ensuring alignment with global brand standards.

Highest-signal resume keywords

B2B Marketing ExperienceDemand GenerationIntegrated Campaign ManagementProject ManagementDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBudget ManagementLead ManagementAudience SegmentationMarketing AnalyticsSales EnablementProduct MarketingGo-To-Market PlanningEvent ManagementContent Development

Soft Skills

Strategic ThinkingCollaborationCoachingCommunicationCommercial Awareness

Tools & Technologies

Customer Relationship ManagementMarketing AutomationSearch Engine OptimizationEmail MarketingSocial Media

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications

Industry Keywords

B2BIndustrial MarketingBuilding ProductsSecurityTechnical Market

About the role

Key responsibilities & impact

Develop and deliver the Americas marketing strategy and annual plan
Define priority markets, segments, audiences, campaigns, budgets and key performance indicators
Provide strategic marketing insight to Americas leadership and participate in executive strategy sessions
Translate business priorities into internal communication plans
Own trade show, conference, demonstration and customer event strategy, including messaging, logistics, lead capture, follow-up, budgets and reporting
Connect Americas operations with Group Marketing and translate global strategy, campaigns and positioning into regional activity
Champion Boon Edam’s premium positioning and ensure consistent global brand standards
Lead regional demand generation and account-based marketing programs
Partner with Sales on priority accounts, markets and commercial opportunities
Provide campaigns, content, communications and sales tools throughout the buying journey
Adapt global product positioning and go-to-market strategies for the Americas
Coordinate regional product launches, campaigns, sales enablement and internal communications
Coordinate marketing across North and South America and manage agencies and partners
Lead activation across content, digital channels, events, tradeshows, public relations and industry partnerships
Develop thought leadership, customer stories, case studies and campaign assets
Develop market intelligence and monitor customers, competitors, trends, investment, lead quality, conversion and pipeline contribution
Report results and insights to Americas leadership, Group Marketing and internal stakeholders
Lead, coach and prioritize marketing staff; support hiring, onboarding, development, performance feedback and collaboration

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field
8+ years of progressive marketing experience, preferably in B2B, industrial, manufacturing, building products, security, or a related technical market
Strong experience in regional or field marketing, demand generation, account-based marketing or integrated campaign management
Proven experience developing marketing strategies and annual plans aligned with commercial objectives
Proven ability to manage integrated campaigns, budgets, events, product launches and sales enablement programs
Strong understanding of digital marketing, customer relationship management, marketing automation, audience segmentation, lead management and marketing analytics
Experience managing agencies, suppliers and cross-functional projects
Ability to balance strategic thinking with hands-on execution
Strong commercial awareness and ability to translate business priorities into effective marketing activity
Ability to work effectively within a global organization and balance global consistency with regional market requirements
Strong project management skills with the ability to prioritize competing demands
Willingness to travel across the region and internationally as required, roughly up to 40%
Preferred: experience marketing technical products or solutions through a consultative business-to-business sales model
Preferred: experience working within an international or matrix organization
Preferred: experience supporting multiple markets from a regional marketing position
Preferred: experience in product marketing, go-to-market planning and customer value proposition development
Preferred: working knowledge of website content, search engine optimization, paid search, social media, email marketing and marketing analytics

Benefits

Comp & perks

Competitive compensation with bonus potential
Medical, Dental & Vision plans
100% company paid medical premiums for you and your family
Life Insurance
401k with company match
Generous PTO & Paid holidays
Maternity & Paternity Leave
Short- and Long-term disability
Employee assistance programs
Internal training and career development programs