Senior Product Marketing Manager

Booxi

. Establish the product marketing function at Booxi .

Posted 11/2/2026full-timeMontreal • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, customer research, and storytelling to influence product and commercial decisions. Proficient in developing positioning strategies and equipping sales teams with effective narratives and materials.

Highest-signal resume keywords

B2B Product MarketingCustomer ResearchPositioning StrategyAI UtilizationBilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisSales Pitch DevelopmentWin/Loss AnalysisProduct PositioningNarrative Creation

Soft Skills

Relationship BuildingInfluencing Without AuthorityStorytelling

Tools & Technologies

AI-Powered Tools

Industry Keywords

Retail ExperienceRetail TechCustomer SuccessGo-To-Market Strategy

About the role

Key responsibilities & impact

Establish the product marketing function at Booxi
Set standards, document learnings, and create the conditions for the function to grow with the company
Conduct customer interviews, store visits, Sales and CS calls, and win/loss analyses
Build trusted relationships with customers, Sales, CS, and Product
Refine positioning against the status quo, vertical by vertical, from the Sales pitch to website pages
Develop the pitch, vertical-specific narratives, and launches based on real customer scenarios
Represent the voice of the market in product and commercial decisions, including product development, naming, packaging, and pricing
Lead the GTM roadmap with Product, including the launch level, timing, and target market for each release
Equip Sales and CS with AI-powered product enablement materials
Measure the impact of fieldwork and make it visible across the company

Requirements

What you’ll need

6+ years of B2B experience, including substantial experience understanding a market and telling its story through product marketing, consulting, research, or analysis
You have personally conducted customer research that influenced positioning or a business decision
You have evolved positioning or messaging based on what you heard in the field and sustained it over time
You have created a pitch that Sales teams adopted and use in customer meetings
You know how to tell a compelling story to both Sales teams and retail executive committees
You have influenced a product or commercial decision without having direct authority
You work with AI every day
Excellent written and verbal communication skills in both French and English
(Asset) Experience in retail—retail chains, brands, or retail tech

Benefits

Comp & perks

Generous vacation policy (minimum 4 weeks per year)
Full company closure from December 25 to January 1
2 personal days plus unlimited sick leave
Group insurance
$300 home office allowance
Flexible schedule and remote work
A people-first culture built on flexibility, trust, and autonomy
Genuine attention to your work-life balance