Senior Technical GEO/SEO Specialist

Borrowell

. Own Borrowell’s SEO and GEO strategy and roadmap .

Posted 10/31/2026full-timeToronto • CanadaSenior💰 CA$85,000 - CA$110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO and GEO strategies, with a strong ability to scale content to achieve business objectives. Proficient in technical SEO best practices, including JavaScript rendering and schema implementation, while effectively communicating complex topics through various formats.

Highest-signal resume keywords

Technical SEO ExpertiseContent ScalingGoogle Search Console ProficiencyJavaScript Rendering KnowledgeBilingual English/French Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOGEO StrategyContent DevelopmentData AnalysisSchema MarkupCrawlability OptimizationIndexation TechniquesAI CitationsYMYL Content CreationInternal Linking

Soft Skills

Cross-Functional CollaborationStorytellingCreative ThinkingProblem Solving

Tools & Technologies

Google Analytics 4Google Tag ManagerSemrushAhrefsLookerProfoundDeveloper ToolsHeadless CMS

Industry Keywords

FintechFinancial ServicesContent MarketingSearch Engine OptimizationAnswer Engines

About the role

Key responsibilities & impact

Own Borrowell’s SEO and GEO strategy and roadmap
Set priorities and track rankings, AI citations, and share of voice across search and answer engines
Ensure the website follows technical SEO and GEO best practices, including crawlability, indexation, JavaScript rendering, Core Web Vitals, and schema/markup across English and French pages
Design topic clusters, internal linking, and scalable page templates such as product and comparison pages
Structure content so answer engines can extract and cite it
Work cross-functionally to surface member stories and proprietary data insights
Turn member stories and proprietary data into articles, reports, and newsworthy stories that get cited
Monitor developments in search, AI answer engines, social platforms, and content marketing
Bring new ideas and best practices to the team

Requirements

What you’ll need

3+ years in a technical SEO/GEO/content role
Track record of scaling content to meet business objectives and KPIs such as traffic, signups, and revenue
Experience turning complex topics and data into clear, compelling stories across formats, ideally related to YMYL themes
Clear point of view on GEO/AEO, including how answer engines choose sources and how to measure and improve citations
Proficiency with Google Search Console, GA4, Google Tag Manager, Semrush/Ahrefs, an LLM visibility tool such as Profound, and a BI tool such as Looker
Knowledge of JavaScript rendering, crawl tools, and schema
Ability to use developer tools to diagnose issues independently
Nice to have: experience at a fintech, financial services company, startup, or scaleup
Nice to have: experience with a headless CMS such as Contentful and modern JavaScript frameworks
Nice to have: experience with bilingual English/French sites
Must clear a credit and criminal record check as a condition of employment
Must be physically located in Ontario, British Columbia, or Alberta

Benefits

Comp & perks

Medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
Virtual benefit offering with 24/7 access to nurses, doctors, and mental health professionals
Maternity and parental leave top-up
Work-from-home reimbursement, including laptop, mouse, keyboard, and reimbursement for additional workplace items
Annual employee development reimbursements
One paid volunteer day per year
Flexible working hours
Flexible vacation policy
Eligibility for Borrowell’s full benefits package