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CRM Specialist, Braze – Part-Time
BorrowMyDoggy. Build and send newsletters, lifecycle and engagement communications across email, push and in-app .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Proficient in executing CRM strategies and managing customer journeys using Braze, with a strong focus on engagement, retention metrics, and campaign optimization. Demonstrates attention to detail in QA processes and effective communication skills to collaborate across teams.
Highest-signal resume keywords
CRM Lifecycle Marketing ExperienceBraze Campaign ManagementData Analysis for Engagement MetricsA/B Testing FamiliarityHTML Email Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM ManagementCampaign BuildingUser SegmentationEngagement Metrics AnalysisOnboarding Flow OptimizationReactivation Flow ManagementA/B TestingHTML Email Design
Soft Skills
Attention to DetailClear Written Communication
Tools & Technologies
BrazePush NotificationsIn-App Messaging
Industry Keywords
Subscription BusinessOnline BusinessMarketplace EnvironmentTwo-Sided Platform
About the role
Key responsibilities & impact- Build and send newsletters, lifecycle and engagement communications across email, push and in-app
- Support the CRM Lead in executing customer journeys in Braze
- Create and manage user segments based on behaviour, activity and lifecycle stage
- Help maintain and optimise onboarding, engagement and reactivation flows
- QA campaigns and journeys for accuracy, timing and relevance
- Use CRM data to identify opportunities to improve engagement, response and retention
- Work with Customer Care, Product and Ops where CRM supports the member experience
Requirements
What you’ll need- Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
- Working knowledge of Braze; comfortable building campaigns, segments and journeys independently
- Strong attention to detail and confidence managing live CRM sends
- Data-aware mindset with an understanding of engagement and retention metrics
- Clear written communication skills
- Familiarity with A/B testing and experimentation in CRM (ideally)
- Experience with push notifications and in-app messaging (ideally)
- Experience working in a marketplace or two-sided platform environment (ideally)
- Ability to design and build HTML emails (nice to have)
- Social media experience in content, community or campaign support (nice to have, not required)
Benefits
Comp & perks- Competitive salary
- A fun and friendly dog loving team
- Contribute to shaping the future of a rapidly growing tech company
- Work with a mission-driven brand and an engaged, dog-loving community