Meta Ads Specialist, Part-Time

BorrowMyDoggy

. Manage the Meta Ads account day to day, including campaign structure, audiences, budgets, pacing and bids .

Posted 10/27/2026contractRemote • United Kingdom, Spain, Poland, Romania, Ireland, PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Meta Ads accounts, including budget management, performance analysis, and creative development. Proficient in leveraging analytics tools and AI for campaign optimization and reporting.

Highest-signal resume keywords

Meta Ads ManagementBudget Management Over £20k/MonthCreative Analytics Tools UsagePerformance Metrics Analysis (CTR, CPA, ROAS)User-Generated Content (UGC) Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Structure ManagementAd Performance MonitoringCreative Fatigue DiagnosisStatic and Short-Form Video Ad CreationData-Driven Creative Refreshing

Soft Skills

Clear Written CommunicationAnalytical Thinking

Tools & Technologies

Meta Ads ManagerCanvaFigmaCapCutAI Tools (Claude, ChatGPT)

Industry Keywords

Consumer BusinessSubscription BusinessOnline BusinessMarketplace ExperienceTwo-Sided Platform Experience

About the role

Key responsibilities & impact

Manage the Meta Ads account day to day, including campaign structure, audiences, budgets, pacing and bids
Launch and test ads in Meta Ads Manager and bulk-launch tools
Monitor performance daily, shift budget toward what works and pause underperforming ads
Maintain healthy tracking and conversion data using Pixel and Conversions API
Own channel reporting with monthly reports containing five key takeaways and weekly headlines
Turn organic social, member photos, videos and UGC into static and short-form video ads
Edit and design ads using Canva, Figma, CapCut or similar tools
Build the organic-to-paid pipeline by identifying high-performing organic posts
Refresh creative at least monthly with testing plans for new hooks, angles and formats
Maintain a content wishlist based on data gaps
Use creative analytics tools to track hook rate, hold rate, CTR and CPA by concept and iteration
Analyze ad comments and audience feedback for new angles and objections
Use AI tools such as Claude with brand guidelines for analysis, copy and ideation
Check the account briefly on days outside the 1–3 day weekly schedule

Requirements

What you’ll need

3+ years running Meta Ads accounts hands-on, agency or in-house, for a consumer, subscription or online business
Independently managed £20k+/month in Meta spend, including budgets, structure and testing
Portfolio of ads made personally, including statics and short-form video, especially ads cut from existing or user-generated footage
Proven ability to diagnose creative fatigue and decide what to iterate, refresh or retire
Clear grasp of hook rate, hold rate, CTR, CPM, CPA and ROAS, and attribution limits
Clear written communication, including concise reports for non-specialists
Ideally: hands-on use of a creative analytics or launch platform (e.g. AdNova, Madgicx, Superads, Atria, Motion or Segwise)
Ideally: confident use of AI tools like Claude or ChatGPT for analysis, copy and creative ideation
Ideally: experience working with UGC creators and community content, and editing raw footage into ads
Ideally: experience in a marketplace or two-sided platform
Nice to have: TikTok Ads experience
Nice to have: familiarity with Windsor.ai, Metabase or similar reporting tools
Nice to have: motion design or AI video tools for fast iterations

Benefits

Comp & perks

Competitive day rate
A fun and friendly dog-loving team
Real ownership of creative in a newly in-housed channel
Work with a mission-driven brand and an engaged, dog-loving community