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About the role
Key responsibilities & impact- Own, shape, and steward one or more Bose product franchises
- Define the consumer and marketing vision, franchise role, long-term direction, and consumer expression
- Connect new and in-market products, software and feature evolution, and marketing moments into a coherent franchise
- Lead annual and long-term marketing planning
- Assess franchise health using business performance, consumer insights, marketing effectiveness, cultural dynamics, and competitive dynamics
- Serve as accountable marketing leader and navigate trade-offs across partners
- Partner with Product and Engineering to shape new product visions and decisions
- Translate consumer propositions into required experiences, capabilities, and proof
- Partner with Consumer Research & Insights to define learning agendas and identify opportunities
- Define franchise and product positioning, target consumers, value propositions, reasons to believe, and product roles
- Lead product naming strategy and develop messaging hierarchies and frameworks
- Translate technology into consumer-facing messaging and activation guidance
- Define go-to-market foundations, launch vision, priority messages, proof points, barriers, and strategic jobs to be done
- Develop integrated go-to-market strategies and strategic briefs
- Serve as strategic voice throughout planning and activation
- Guide activation from strategy through execution and provide strategic direction and feedback
Requirements
What you’ll need- 7+ years of experience in brand management, product marketing, brand strategy, integrated marketing, or a related discipline
- Preferably experience within consumer technology, consumer electronics, or another complex consumer product category
- Demonstrated experience owning or helping lead a brand, product franchise, or category portfolio across new product development, launches, and the full product lifecycle
- Strong strategic marketing capability
- Experience translating consumer, cultural, category, competitive, and business inputs into franchise strategies, positioning, consumer propositions, and go-to-market plans
- Deep consumer orientation
- Experience using qualitative and quantitative research
- Strong positioning and storytelling skills
- Ability to turn complex product, technology, and consumer inputs into differentiated propositions, strategic narratives, and consumer stories
- Strong cross-functional leadership and influence skills
- Ability to shape decisions and build alignment without direct authority
- Ability to think at the brand, franchise, and product levels
- Strong judgment and decision-making skills
- Excellent written, verbal, and presentation skills
- Ability to develop clear strategic and creative briefs and communicate recommendations effectively
- Ability to operate effectively in ambiguity, establish priorities, and create clarity and momentum within a complex organization
Benefits
Comp & perks- Bonus programs
- Comprehensive health and welfare benefits
- 401(k) plan
- Exclusive perks designed to support wellbeing
- Generous employee discount