Demand Generation Lead

Botpress

. Lead invitation-only private events and Botpress’s presence around major industry conferences .

Posted 10/23/2026full-timeMontreal • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) strategies, event management, and direct mail campaigns while effectively collaborating with cross-functional teams. Leverages AI tools to enhance marketing processes and optimize outreach efforts.

Highest-signal resume keywords

Account-Based Marketing (ABM)Event ManagementDirect Mail CampaignsAI UtilizationData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ManagementBudget OptimizationSegmentationContent DevelopmentVendor ManagementLead GenerationPerformance AnalysisAudience TargetingExperimentation

Soft Skills

Strategic ThinkingStrong Follow-ThroughDelegationPrioritizationIntellectual Humility

Industry Keywords

Private EventsCorporate GiftingPaid MediaOutbound MarketingCollaboration

Tech Stack

Tools & technologies

Vue.js

About the role

Key responsibilities & impact

Lead invitation-only private events and Botpress’s presence around major industry conferences
Define where the company should be present, why, and which accounts to invite
Manage direct mail campaigns and corporate gifting
Build and execute ABM programs targeting named-account lists, from first touch through handoff to Sales
Manage paid media with an agency or in-house, optimizing a modest budget
Define targeting, segments, messaging, and content for the outbound engine with the BDR team
Manage the acquisition experiment portfolio and determine prioritization
Manage agencies and vendors: briefing, budgeting, and deciding whether to retain, discontinue, or bring work in-house
Improve the impact of paid advertising during the first 90 days
Launch an in-person AI workshop for target accounts
Test a direct mail campaign
Decide whether to retain the outbound vendor or bring the function in-house
Build the first ABM initiatives with the CRO and Sales
Coordinate the podcast, events, and outbound list into a multi-threaded approach
Collaborate daily with the CRO, Sales, Partnerships, Design, and agencies

Requirements

What you’ll need

Curious and able to take a step back; capable of thinking strategically, developing a point of view, and testing hypotheses
Strong follow-through and the ability to complete tasks without being reminded
Able to delegate work to agencies, freelancers, agents, and colleagues, and brief them effectively
Able to apply the 80/20 principle and prioritize high-impact initiatives
Expertise in at least one marketing channel and a willingness to build event and direct-mail programs from the ground up
Strong user of AI; able to enhance the team through AI-powered thinking, processes, and agents
Able to balance data analysis with intuition
Intellectual humility and the ability to learn from mistakes

Benefits

Comp & perks

Work with a talented and passionate team
Four weeks of vacation
Paid sick leave and parental leave
Comprehensive health, dental, vision, travel, and life insurance
Funding for training and professional development
Well-stocked refrigerator and cabinets—we take snacks seriously
A meaningful stock option grant—we want everyone at Botpress to think and act like an owner and share in what we build
RRSP program
A vibrant office community