Demand Generation Lead

Botpress

. Own the marketing half of building pipeline with new, well-fit larger and enterprise accounts .

Posted 10/23/2026full-timeMontreal • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, event management, and direct mail campaigns while effectively collaborating with cross-functional teams to drive pipeline growth and optimize marketing efforts.

Highest-signal resume keywords

Account-Based Marketing (ABM)Event ManagementDirect Mail CampaignsPaid Media ManagementAI Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline BuildingTargetingSegmentationMessagingContent CreationCampaign EvaluationBudget ManagementTesting PrioritiesVendor ManagementData Analysis

Soft Skills

CuriosityHigh Follow-ThroughEffective DelegationStrategic ThinkingIntellectual Humility

Tools & Technologies

Marketing Automation ToolsAnalytics PlatformsEvent Management SoftwareDirect Mail ToolsPaid Media Platforms

Industry Keywords

Enterprise AccountsPrivate EventsMarketing ChannelsCampaign ManagementIndustry Conferences

About the role

Key responsibilities & impact

Own the marketing half of building pipeline with new, well-fit larger and enterprise accounts
Lead private invite-only events and the company’s presence around major industry conferences
Own event vision, venue selection, objectives, and target attendees
Manage direct mail and gifting programs
Build and run ABM programs from first touch through handoff to Sales
Manage paid media through an agency or in-house on a disciplined, test-driven budget
Own targeting, segmentation, messaging, and content for the outbound engine
Own the named-account list and outreach alongside BDRs
Manage the acquisition experiment portfolio and determine testing priorities and learnings
Manage agencies and vendors, including briefs, budgets, and keep/cut/in-house decisions
Improve paid advertising impact
Launch an invite-only in-person AI workshop for target accounts
Experiment with a direct mail campaign
Evaluate whether to retain or bring the outbound vendor in-house
Build initial ABM plays with the CRO and Sales
Integrate podcast, events, and outbound into a multi-threaded account motion
Report to the VP Growth/Marketing and collaborate with the CRO, Sales team, partner lead, design lead, and managed agencies

Requirements

What you’ll need

Curious, and able to step back; follows threads and forms a strategic point of view
High follow-through; completes work and closes the loop
Able to delegate effectively to agencies, freelancers, agents, and teammates
80/20 mindset; identifies high-impact priorities and tests minimum viable versions
Deep expertise in one marketing channel and willingness to build event and direct mail plays from scratch
Leans heavily on AI, including AI thinking, processes, and agents
Balances quantitative evidence with instinct when evaluating campaigns and accounts
Intellectual humility and willingness to acknowledge and learn from mistakes

Benefits

Comp & perks

Work with a talented and passionate team
4 weeks of vacation
Paid sick and parental leave
Comprehensive health, dental, vision, travel, and life insurance
Funding for education and skills improvement
Fully-stocked fridge and cupboard – we take snacks seriously
A meaningful stock option grant
RRSP program
A vibrant office community