Senior PPC Executive

BoyleSports

. Take ownership of day-to-day campaign management across Google Ads, Microsoft Ads, Apple Search Ads, and Google UAC for Sports and Gaming verticals .

Posted 9/17/2026full-timeGibraltar • GibraltarSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in PPC marketing with a strong focus on campaign management across Google Ads, Microsoft Ads, and Apple Search Ads, particularly within the Sports and Gaming verticals. Capable of analyzing performance metrics to drive acquisition and optimize budgets while ensuring compliance with industry standards.

Highest-signal resume keywords

PPC Marketing ExperienceGoogle Ads ManagementMicrosoft Ads ManagementApple Search Ads KnowledgeAdvanced Microsoft Excel Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementKeyword ResearchBidding StrategiesData AnalysisA/B TestingBudget ManagementConversion TrackingAttribution FrameworksGA4 ExperienceData Visualization Tools

Soft Skills

Analytical MindsetAttention to DetailPlanning and OrganizationCommunication SkillsCollaborative Work Style

Tools & Technologies

Google AdsMicrosoft AdsApple Search AdsGoogle UACGoogle Tag ManagerLookerTableauGoogle Sheets

Industry Keywords

Sports BettingGamingCasinoAcquisition KPIsCompliance Regulations

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Take ownership of day-to-day campaign management across Google Ads, Microsoft Ads, Apple Search Ads, and Google UAC for Sports and Gaming verticals
Plan, coordinate, analyse, and optimise Sports and Gaming campaign performance to influence acquisition, deposit, and quality KPIs
Generate ideas to improve campaign performance and customer engagement through promotions, product launches, and seasonal activity
Identify opportunities to scale activity and implement effective campaign structures, keyword research, bidding, and campaign strategies
Manage channel budgets across Sports and Gaming, maintaining geographic splits and ensuring spend efficiency against CPA, ROI, and FTD targets
Own A/B testing on accounts using a test-and-learn approach
Ensure advertising platform tracking and reporting accuracy, partnering with BI and escalating issues when necessary
Deliver comprehensive weekly reporting and own account actions and tasks assigned by the PPC Manager
Deputise for the PPC Manager in meetings and operational matters when required
Ensure campaign activity adheres to industry compliance, regulations, and best practices
Collaborate with PPC team members and wider Acquisition team members
Work with Marketing, Planning, BI, Creative, Trading, Product, and other internal teams

Requirements

What you’ll need

Minimum 2+ years' experience in PPC marketing, ideally within Sportsbook or Gaming (Casino)
Strong working knowledge of Google Ads and Microsoft Ads (essential)
Strong working knowledge of Apple Search Ads (essential)
Knowledge of Google UAC and broader app acquisition (desirable)
Advanced Microsoft Excel and/or Google Sheets, including pivot tables, lookups, and large dataset handling
Experience delivering actionable insights from data
Experience with GA4 and data tools such as Looker, Tableau, or equivalent
Exposure to Google Tag Manager, conversion tracking, and SKAN/app attribution frameworks is an advantage
Strong analytical and commercial mindset
Ability to translate data into clear channel strategy and improvement recommendations
Ability to manage and scale campaigns through keyword research, additional campaign creation, and bidding types
Strong numerical ability and attention to detail
Strong planning and organisation skills
Experience managing significant budgets and making optimisation decisions
Excellent written and verbal communication skills
Ability to liaise with internal teams across Marketing, BI, Trading, Product, and Creative
Ability to learn new platforms and BOYLE Sports products, promotions, and sign-up offers quickly
Ability to work collaboratively and independently in a fast-paced environment
Structured test-and-learn mindset focused on continuous improvement
Ability to diagnose tracking, measurement, and attribution issues and drive them to resolution
Knowledge of sports betting markets, Gaming/Casino products, and core markets is an advantage
Eligibility to work in the Gibraltar office is implied by the required office attendance

Benefits

Comp & perks

Hybrid work arrangement
Work from the GIB office a minimum of 4 days per week