Marketing and Communications Analyst – Products and Services

BP - A Beneficência Portuguesa de São Paulo

. Develop and execute marketing and communications strategies for BP’s products and services.

Posted 10/10/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing and communications strategies, with a focus on brand consistency, performance monitoring, and revenue generation. Proficient in creating 360° communication plans and collaborating with cross-functional teams to align marketing initiatives with business objectives.

Highest-signal resume keywords

Marketing Strategy Development360° Communication PlanningKPI Monitoring and AnalysisBrand Consistency ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOPerformance MarketingBrandingInternal CommunicationsMarket Data AnalysisCampaign DevelopmentEngagement StrategyProject ManagementInnovation

Soft Skills

CollaborationCommunicationCreative ThinkingProblem SolvingAdaptability

Industry Keywords

Healthcare MarketingCustomer JourneyEngagement KPIsMarket TrendsCompetitor Analysis

About the role

Key responsibilities & impact

Develop and execute marketing and communications strategies for BP’s products and services.
Develop marketing strategies in partnership with business areas.
Create and implement 360° communication plans (online/offline, CRM, events, and activations) based on market data, proprietary data, and benchmarks.
Ensure the differentiation of the products and services under responsibility.
Monitor and analyze engagement, reputation, and demand-generation KPIs.
Work collaboratively with the marketing team to ensure brand consistency and results.
Build action plans for patient and customer journeys, focusing on revenue generation and/or engagement.
Develop communication materials and campaigns.
Work with clinical and care teams to understand their needs and translate them into marketing initiatives.
Monitor performance indicators and propose continuous improvements.
Ensure consistency of the visual and corporate identity.
Liaise with communications suppliers, including preparing briefs, submitting requests, and validating creative assets.
Monitor the execution of communication plans and measure results.
Manage the departmental budget and ensure the efficient use of resources.
Evaluate competitors’ activities and propose differentiated initiatives.
Align strategies, timelines, and results with partner areas.
Propose and monitor performance indicators.
Ensure alignment with marketing objectives, brand strengthening, target audiences, and business impact.
Ensure frequency, consistency, and efficiency in marketing plans.
Monitor trends and developments in marketing and healthcare.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or a related field.
Additional specialization in Marketing, Innovation, Project Management, Business Administration, or Business.
Courses related to Marketing, such as Digital Marketing, Media, SEO, Branding, Internal Communications, Performance Marketing, 360° Communication Planning, and AI.
Previous experience in Marketing and Communications.
Intermediate English is desirable.

Benefits

Comp & perks

Transportation allowance
Meal allowance
On-site cafeteria
Medical insurance
Dental insurance
Childcare assistance
Total Pass: A benefits platform providing employees and dependents with access to gyms and studios offering a variety of activities.
Viva 365: Initiatives and programs focused on five dimensions of health—emotional, intellectual, physical, social, and financial.
Women’s health programs, ergonomics initiatives and workplace exercise sessions, SESC partnership, well-being programming, employee space, and running and walking activities.
PAP (Personal Assistance Program), providing access to psychologists, social workers, lawyers, educators, nutritionists, physical therapists, physical education professionals, financial consultants, and pet consultants.
Employee Health Center, offering telemedicine, urgent care, and exclusive appointment scheduling.
Compensation for employees who work on Healthcare Professionals’ Day, in accordance with the applicable collective bargaining agreement.
Agreements and partnerships with establishments offering discounts.