Senior E-Commerce, Small Account Growth Manager

BrainPOP

. Own the commercial operating plan for Classroom and eligible single-school customers served through self-service and scaled commercial motions .

Posted 10/23/2026full-timeUnited StatesSenior💰 $105,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in e-commerce development, digital growth strategies, and subscription marketing, with a strong focus on improving customer journeys and revenue outcomes. Proficient in leveraging marketing automation tools and analytics to drive commercial success and optimize workflows.

Highest-signal resume keywords

E-Commerce DevelopmentMarketing AutomationGoogle AnalyticsSalesforce CRMCustomer Journey Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Journey DesignSegmentationFunnel AnalysisCohort AnalysisExperiment DesignSubscription BillingCheckout SystemsData AnalysisRevenue ForecastingCommercial Judgment

Soft Skills

Cross-Functional LeadershipAnalytical ThinkingProblem SolvingCollaborationAdaptability

Tools & Technologies

PardotNotionAI TechnologiesCRM SystemsE-Commerce Platforms

Industry Keywords

K–12 EducationEdTechSelf-Service GrowthProduct-Led GrowthCustomer Economics

About the role

Key responsibilities & impact

Own the commercial operating plan for Classroom and eligible single-school customers served through self-service and scaled commercial motions
Build and operate the small-account commercial plan to reach revenue goals
Improve the e-commerce buying experience across trial, purchase, checkout, renewal, and upgrade journeys
Decide which customer and business problems to address through automation
Run experiments, measure results, and determine what to expand, change, or stop
Balance acquisition, retention, expansion, and customer economics
Establish reporting and forecasting cadences
Diagnose revenue leakage and recommend priorities, investments, and corrective actions
Define commercial requirements for self-service purchase and subscription capabilities
Improve purchase conversion using customer feedback, funnel analysis, and pricing and packaging tests
Design, build, and optimize commerce workflows, including audience logic, triggers, exit conditions, and performance monitoring
Adapt onboarding and engagement programs to segment needs
Identify usage and purchase signals indicating readiness for upgrades or institutional expansion
Define qualification and handoff requirements for higher-touch coverage
Specify data, account visibility, and routing requirements
Drive initiatives from requirements through launch and measurement, including operational readiness, playbooks, and feedback loops
Collaborate with Growth, Product, Engineering, RevOps, Data, Finance, Sales, and Customer Success
Report to the Senior Director, Growth & Lifecycle

Requirements

What you’ll need

8+ years experience across ecommerce development, digital growth, subscription marketing, or commercial operations, with demonstrated customer and revenue outcomes
Hands-on expertise in marketing automation, journey design, segmentation, and testing
Pardot experience preferred
Strong analytical and commercial judgment, including funnel and cohort analysis, customer economics, and experiment design
Experience translating growth needs into product and integration requirements
Fluency in how CRM, product, and transaction data connect; coding is not required
Proven ability to lead cross-functional delivery in a lean environment
Google Analytics required
Salesforce CRM preferred
Pardot preferred
Experience leveraging AI technologies for enhanced productivity; Notion preferred
K–12 or edtech experience strongly preferred
Experience with self-service or product-led growth
Experience with Salesforce, subscription billing and checkout systems, and product-usage data
Experience building a new growth capability or substantially improving an existing customer journey
Must reside in an approved US hiring state or another region considered based on role needs

Benefits

Comp & perks

Hybrid work environment with remote flexibility and an in-person component
Travel to NYC HQ for onsite team collaboration 1–2 times per year, or more as needed
Competitive, geo-neutral compensation within the US
Equal Opportunity/Affirmative Action employer
Learning and growth opportunities
Empowering, creative, collaborative, and playful work environment