Performance Marketing Specialist

Brainrider

. Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns .

Posted 11/9/2026contractRemote • United StatesMid-LevelSenior💰 $85,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid search and social strategies across multiple platforms, with a strong focus on performance marketing metrics and data-driven optimization. Proven ability to communicate effectively with stakeholders and translate complex data into actionable insights.

Highest-signal resume keywords

Performance Marketing ExperienceSEM/Paid Search ExpertiseGoogle Ads and Microsoft Ads ProficiencyStrong Analytical SkillsAgency Management Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementKeyword ArchitectureBid Strategy DevelopmentBudget AllocationA/B TestingMultivariate TestingData Attribution ModelingPerformance OptimizationReporting Dashboard CreationAudience Targeting

Soft Skills

Attention to DetailProactive CommunicationStakeholder Management

Tools & Technologies

Google AnalyticsLookerTableauThe Trade DeskDV360SA360SingularAppsFlyerAdjust

Industry Keywords

Paid MediaProgrammatic CampaignsMedia BuyingPerformance MetricsCreative Asset Review

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns
Set agency expectations, define priorities, enforce SLAs and optimization cadences, and surface performance gaps
QA campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing
Review creative assets against platform specifications and safe zones before launch
Enforce naming conventions across campaigns, ad groups, creatives, and UTMs
Maintain clean campaign taxonomy, organized folders, current documentation, and final preflight checks
Own paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms
Define keyword architecture, match type strategy, bid frameworks, and budget allocation
Own paid social strategy across Meta, Reddit, X, TikTok, and other platforms
Drive experimentation roadmaps covering ad copy, bidding, audience segmentation, and landing pages
Manage and optimize monthly budgets using CPA, ROAS, LTV/CAC, and payback-period metrics
Build and maintain reporting dashboards and performance frameworks
Deliver status updates, performance insights, and risk flags to cross-functional stakeholders
Translate campaign data into actionable narratives for leadership, product marketing, and growth partners
Oversee programmatic campaigns across DSPs such as The Trade Desk and DV360
Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and developer-focused sites
Identify and test emerging channels, placements, sponsorships, and partnership opportunities

Requirements

What you’ll need

5–8 years of performance marketing experience
Deep expertise in SEM/paid search, including Google Ads, Microsoft Ads, and SA360
Agency background strongly preferred; experience managing multiple accounts/clients simultaneously
Meticulous attention to detail
Proven ability to manage and QA agency partners
Track record managing substantial paid media budgets with clear performance outcomes and efficient spend allocation
Proactive communication and stakeholder management
Strong analytical skills and experience with Google Analytics, Looker, Tableau, or similar
Comfortable with data, attribution modeling, and translating performance data into actionable optimization strategies
Experience with A/B and multivariate testing across creative, landing pages, audiences, and bidding strategies
Experience marketing to developer or technical audiences is a bonus
Knowledge of MMPs and mobile attribution, including Singular, AppsFlyer, or Adjust, is a bonus
Current resume and cover letter required
Relocation and sponsorship are not provided

Benefits

Comp & perks

Competitive salaries
Paid vacation
Work from home (WFH) support and set-up assistance
A wide variety of other great perks