Freelance Senior Social Media Strategist

BRAND UPGRADE GmbH

. Develop and further refine social media strategies for clients .

Posted 11/10/2026contractHamburg • GermanySenior💰 €70 - €100 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in social media strategy and campaign development, with a strong focus on creative campaign execution and media planning. Proven ability to analyze campaign performance and contribute innovative ideas within the food, beverage, or FMCG sectors.

Highest-signal resume keywords

Social Media StrategyCampaign DevelopmentMedia PlanningSocial Ads ExpertiseCreative Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyCampaign DevelopmentMedia PlanningSocial AdsContent StrategyBudget AllocationPerformance EvaluationTrend AnalysisCreative Idea GenerationPortfolio Development

Soft Skills

Strategic ThinkingCreative StrengthCollaborationCommunicationProblem Solving

Tools & Technologies

Meta AdsTikTok Ads

Industry Keywords

FMCGFood BrandsBeverage BrandsAgency ExperienceNew-Business Proposals

About the role

Key responsibilities & impact

Develop and further refine social media strategies for clients
Develop creative campaigns, content strategies, and new formats
Strategically plan social ads on Meta and TikTok
Plan media, allocate budgets, and evaluate campaign performance
Act as a strategic sounding board for the experienced social media team
Support pitches and new-business proposals
Contribute emerging trends, insights, and creative ideas

Requirements

What you’ll need

At least 7 years of experience in social media strategy and campaign development
Strong expertise in social ads and media planning
Ideally, experience as Head of Social Media, Strategy Director, or Senior Strategist at an agency
Strategic thinking, creative strength, and a strong understanding of brands
Experience with food, beverage, or FMCG brands is a plus
Based in Hamburg or the surrounding area
Relevant portfolio and references
Please include your hourly rate and availability

Benefits

Comp & perks

Long-term freelance collaboration
Approximately 5–10 hours per week
Primarily remote, with occasional meetings and workshops at our Hamburg office
Exciting brands and diverse projects
An experienced team, flat hierarchies, and short decision-making processes