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Content Lead
Brandlight. Own and execute Brandlight’s executive thought leadership, copywriting, editorial content, research-driven assets, and distribution across social, search, and AI discovery .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates exceptional writing and editing skills, with a strong ability to capture executive voices and perspectives. Proficient in content marketing, distribution strategies, and leveraging proprietary research to create high-value assets for enterprise audiences.
Highest-signal resume keywords
Content MarketingExecutive GhostwritingSEO and AEO/GEO FamiliarityData StorytellingB2B SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingEditingContent DistributionResearchNarrative DevelopmentData AnalysisContent CreationVideo ProductionSocial Media ManagementCopywriting
Soft Skills
CollaborationCommunicationCreativityCritical ThinkingAdaptability
Tools & Technologies
LinkedInNewslettersSocial MediaAI ToolsContent Management Systems
Industry Keywords
B2BSaaSEnterpriseFortune 1000Fortune 500Technical ProductInfluencer ProgramPRCategory CreationData
About the role
Key responsibilities & impact- Own and execute Brandlight’s executive thought leadership, copywriting, editorial content, research-driven assets, and distribution across social, search, and AI discovery
- Capture executives’ ideas and expertise and turn them into a consistent, high-signal presence
- Build executive LinkedIn profiles into a thought leadership and growth channel
- Write content in each leader’s authentic voice, perspective, and expertise
- Work directly with executives to extract ideas, sharpen arguments, and develop compelling narratives
- Develop hooks, points of view, messaging, and copy for posts, articles, landing pages, reports, and campaigns
- Turn proprietary research and data into reports, benchmarks, data stories, and high-value content assets
- Own content across executive LinkedIn, company social, newsletters, blog posts, and other editorial formats
- Develop customer stories and assets that communicate Brandlight’s value to enterprise buyers
- Design content for traditional search and AI discovery
- Build a repeatable process for ideation, writing, approvals, publishing, repurposing, and distribution
- Partner with Growth to understand content reach and contribution to pipeline
- Identify creators, newsletters, podcasts, and industry voices to expand Brandlight’s reach
- Use AI across research, ideation, writing, editing, repurposing, analysis, and production
Requirements
What you’ll need- Exceptional writing and editing skills with high standards
- Range across executive LinkedIn posts, research stories, customer cases, blog posts, and newsletters
- Ability to write for executives and capture their authentic voice and perspective
- Ability to extract strong points of view from conversations and turn rough thinking into compelling narratives
- Understanding of content distribution across LinkedIn, newsletters, social, creators, search, AI answers, and other channels
- Familiarity with SEO and AEO/GEO highly recommended
- Understanding of authority, rankings, citations, and visibility across traditional search and AI platforms
- 5+ years of experience in content marketing, editorial, communications, journalism, or a similar role
- Ideally, experience in B2B SaaS or technology
- Proven experience ghostwriting for founders, executives, or other strong individual voices
- Experience at a technical product company or in a data, AI, developer, or similarly technical environment
- Experience creating content for Enterprise, Fortune 1000, or Fortune 500 audiences
- Experience working with proprietary research or data storytelling
- Experience building or running a creator or influencer program in B2B
- Video and short-form production experience, or comfort working closely with those formats
- Experience with PR, category creation, or other earned-distribution programs
- Bonus experience with video storytelling, scripting, editing, producing short-form or executive-led video content, podcasts, creators, or other earned and organic distribution formats
Benefits
Comp & perks- Significant ownership over Brandlight’s ideas, executives, research, and point of view in the market
- Small, highly hands-on marketing team