Demand Generation – ABM Lead

Brandlight

. Own ABM strategy for Brandlight’s priority enterprise accounts, including account selection, segmentation, tiering, and prioritization .

Posted 9/15/2026full-timeTel Aviv • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, including account selection, segmentation, and multi-threaded engagement. Proven ability to leverage intent signals and account intelligence to drive personalized marketing efforts and measurable outcomes in enterprise environments.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B Demand GenerationAccount SegmentationSales CollaborationAI-Driven Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account SelectionEngagement Strategy DesignBuying Group MappingMulti-Threaded EngagementPerformance MeasurementTrigger-Based EngagementPersonalization TechniquesCampaign Concept Development1:1 and 1:Few ABM ProgramsQualified Meetings and Pipeline Creation

Soft Skills

Analytical JudgmentCommercial JudgmentCollaboration

Tools & Technologies

AI ToolsGTM EngineeringDigital Marketing ChannelsPaid MarketingEvent Marketing

Industry Keywords

B2B SaaSEnterprise TechnologyFortune 1000 MarketingHigh-ACV SalesLong-Sales-Cycle Environments

About the role

Key responsibilities & impact

Own ABM strategy for Brandlight’s priority enterprise accounts, including account selection, segmentation, tiering, and prioritization
Design and execute 1:1, 1-to-many, and scalable account-based programs
Map buying groups across executives, champions, users, influencers, and decision-makers
Build multi-threaded engagement strategies
Partner with Sales on joint account plans, engagement strategies, next-best actions, and coordinated plays
Use intent signals, engagement, company initiatives, leadership changes, and other triggers to determine account activation
Develop account-specific messaging, offers, and campaign concepts with Product Marketing and Content
Partner with Growth Marketing and Field Marketing across paid, digital, events, executive programs, and other channels
Work with GTM Engineering to turn account intelligence and signals into scalable workflows, alerts, and personalized actions
Measure performance from target accounts through buying-group engagement, qualified meetings, opportunities, and pipeline
Continuously test plays, messaging, offers, signals, and personalization
Use AI to improve research, campaign development, analysis, and execution

Requirements

What you’ll need

5+ years of experience in B2B demand generation, account-based marketing, enterprise marketing, or a similar role
Ideally experience in B2B SaaS or enterprise technology
Proven experience building and executing ABM programs for high-value enterprise accounts
Strong understanding of account segmentation, tiering, buying groups, multi-threading, and complex enterprise buying journeys
Experience designing 1:1 and 1:few ABM programs
Proven experience partnering closely with Sales on account planning, activation, opportunity creation, and pipeline
Strong understanding of account intelligence, intent signals, personalization, and trigger-based engagement
Proven experience building programs tied to qualified meetings, opportunities, pipeline, or revenue
Strong messaging, analytical, and commercial judgment
AI-native working style, using AI to research, personalize, experiment, analyze, and execute
Comfortable building new demand motions without an established playbook
Experience marketing to Fortune 1000 organizations, working in high-ACV, long-sales-cycle enterprise environments, or building signal-based or intent-driven ABM programs is a strong plus

Benefits

Comp & perks

Real ownership over identifying, engaging, and winning high-value enterprise accounts
Meaningful influence on the company
Opportunity to work with leading global brands
Close collaboration with Sales, Growth Marketing, Field Marketing, GTM Engineering, and leadership
High-output team environment
Opportunity to help shape standards, systems, and practices in a new market