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Senior Data Analyst
Brandlight. Analyze marketing performance on behalf of clients and own attribution and marketing effectiveness analyses .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analytics with a focus on marketing performance, product measurement, and client decision-making. Proficient in SQL, Python or R, and statistical methods to deliver actionable insights and influence business strategies.
Highest-signal resume keywords
Advanced SQL SkillsStrong Python SkillsHands-On Product Analytics ExperienceStatistical FoundationsStrong Visualization Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalyticsStatistical AnalysisRegressionHypothesis TestingExperimental DesignModel ValidationEvent-Based AnalyticsAttribution AnalysisMarketing MeasurementBehavioral Segmentation
Soft Skills
Proactive OwnershipCuriosityAttention to DetailStakeholder Communication
Tools & Technologies
Analytical WarehousesVersion-Controlled Analytics WorkflowsAI Chat Analysis
Industry Keywords
Advertising TechnologyConsumer IntelligenceMarket ResearchEnterprise SaaSLongitudinal Behavioral Data
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Analyze marketing performance on behalf of clients and own attribution and marketing effectiveness analyses
- Turn marketing measurement into client decisions
- Understand how customers use the Brandlight product
- Guide product decisions through evidence and build a reliable foundation for product measurement
- Analyze how people use AI chats using intent taxonomies, behavioral segments, and related models
- Produce robust, representative insights from panel and conversational data
- Own analytical projects end to end, from defining the question and preparing data to developing analytical models, validating findings, and influencing decisions
- Own analytical quality and communication
Requirements
What you’ll need- 4+ years of experience in data analytics, with a track record of independently delivering analyses that influenced marketing, product, or business decisions
- Advanced SQL skills
- Strong Python or R skills
- Hands-on product analytics experience with event-based platforms
- Strong statistical foundations, including regression, hypothesis testing, confidence intervals, experimental design, and model validation
- Strong visualization and stakeholder communication skills
- Proactive ownership, curiosity, and attention to detail
- Advantage: Experience analyzing panel or longitudinal behavioral data
- Advantage: Hands-on marketing analytics experience (MTA, MMM, and incrementality measurement, etc.)
- Advantage: Experience in advertising technology, consumer intelligence, market research, or enterprise SaaS, with familiarity with analytical warehouses and version-controlled analytics workflows
Benefits
Comp & perks- No specific benefits or compensation extras stated