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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in influencer marketing strategy, team leadership, and budget management, with a strong focus on performance metrics and data-driven decision-making. Proficient in negotiating partnerships and integrating influencer initiatives into broader marketing campaigns.
Highest-signal resume keywords
Influencer Marketing StrategyPerformance Metrics AnalysisTeam LeadershipNegotiation SkillsBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer MarketingPerformance MetricsBudget AllocationData AnalysisCreator CurationNegotiationProject CoordinationSpreadsheet ProficiencyAttribution ModelsAffiliate Programs
Soft Skills
Organizational SkillsCollaborative ApproachSolution-Oriented Mindset
Tools & Technologies
Artificial Intelligence ToolsCRM SystemsSocial Media PlatformsPaid Media Tools
Industry Keywords
E-CommerceFashionInfluencer Marketing MarketBrazilIntimate ApparelBeautyWellness
About the role
Key responsibilities & impact- Lead the influencer marketing team, including workload allocation, delivery tracking, and team member development
- Define the influencer marketing strategy and manage the department’s budget allocation
- Structure and scale partnerships with creators under different engagement models
- Define creator curation and selection criteria, with a focus on brand fit and brand safety
- Lead negotiations and approve partnerships, scopes of work, and contracts, including content usage rights
- Integrate influencer initiatives into the brand’s campaign and product launch calendar
- Collaborate with the paid media, social media, design, and CRM teams
- Monitor performance indicators and guide investment decisions based on data
- Present regular performance reports to leadership
- Create and maintain the department’s processes, routines, and documentation
- Monitor the market, trends, and new influencer marketing formats
Requirements
What you’ll need- At least 3 years of experience in influencer marketing, preferably in e-commerce or fashion
- Experience managing people or coordinating projects
- Knowledge of performance metrics such as ROAS, ROI, and CAC, as well as attribution models
- Advanced proficiency with spreadsheets for tracking results and budgets
- Strong knowledge of creators and the influencer marketing market in Brazil
- Experience negotiating with influencers and agencies
- Strong organizational skills and a process-oriented mindset
- Collaborative, solution-oriented approach
- Intermediate knowledge of artificial intelligence tools applied to marketing
- Experience with affiliate programs or commission-based partnerships is a plus
- Experience using creator content in paid media is a plus
- Experience working with intimate apparel, beauty, or wellness brands is a plus