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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid traffic campaigns, particularly in Meta Ads and Google Ads, with a strong focus on performance metrics such as CAC and ROAS. Proficient in creative testing, budget allocation, and data analysis to drive e-commerce success.
Highest-signal resume keywords
Meta Ads ManagementGoogle Ads (Search, Performance Max)Campaign Budget AllocationCAC and ROAS AnalysisCreative Testing and Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Meta AdsGoogle AdsCampaign ManagementBudget ManagementData AnalysisExcelGoogle SheetsSQLLooker StudioConversions API
Soft Skills
Strong OrganizationRoutine DisciplineConcise Written Communication
Tools & Technologies
LookerWindsorShopifyGA4Klaviyo
Industry Keywords
E-commerceDirect-to-Consumer SalesFashionLingerieBeauty
Tech Stack
Tools & technologiesBigQuerySQL
About the role
Key responsibilities & impact- Create, monitor, and optimize product-level sales campaigns in Meta Ads, using a structured testing pipeline and scaling campaigns (Advantage+ Shopping).
- Launch creative tests on a fixed weekly schedule in planned batches, respecting the budget per test, learning period, and cut/scale criteria.
- Classify each test daily and decide whether to maintain, scale, or turn it off.
- Move validated creatives into scaling campaigns and keep the validated creative queue on schedule.
- Operate Google Ads campaigns (Search, Performance Max, and Demand Gen) to complement acquisition efforts.
- Allocate budget across products and campaigns based on the monthly target, and track daily and weekly spending pace.
- Adjust the budget per product based on ROAS, CAC, and margin, and flag early when the media target is at risk.
- Plan media for seasonal dates and promotions, including gradual budget increases and contingency plans.
- Analyze results through multiple lenses, including CAC, ROAS, CPM, CTR, and conversion rate.
- Maintain consistent naming conventions for campaigns, ad sets, and ads, as well as accurate UTMs.
- Diagnose performance declines by placement, audience, creative, or website funnel stage, and recommend action.
- Produce weekly reports covering facts, causes, and actions, and keep media dashboards up to date.
- Share performance insights with the creative team and help prioritize angles and products.
- Align with the briefing writers on the weekly testing volume and delivery deadlines.
- Work with CRM and website conversion teams to complete the customer journey: audience, offer, and landing page.
- Maintain the accounts’ technical environment, including the pixel and Conversions API, catalog, permissions, and Meta policy best practices.
- Maintain the weekly routine of test optimization, reporting, and acquisition meetings.
- Document what was tested, the result, and the decision so that learnings remain available to the team.
Requirements
What you’ll need- At least 3 years of proven experience managing paid traffic for e-commerce or direct-to-consumer sales, with Meta Ads as the primary focus and significant budgets under your responsibility.
- Strong command of Ads Manager, including campaign, ad set, and ad structure; ad set and campaign budgets; Advantage+ Shopping; audiences; placements; and reporting.
- Practical experience running creative tests at scale and making decisions based on defined criteria.
- Strong knowledge of measurement, including the pixel and Conversions API, UTMs, the difference between platform attribution and last-click attribution, and business metrics such as CAC, ROAS, margin, and average order value.
- Advanced Excel or Google Sheets skills and confidence reading dashboards (Looker Studio or similar).
- Intermediate knowledge of Google Ads (Search and Performance Max).
- Strong organization, routine discipline, and concise written communication, with short reports that clearly state the cause and action.
- Experience in fashion, lingerie, beauty, or another high-volume e-commerce business is a plus.
- SQL, BigQuery, or data tools (Looker, Windsor), as well as Shopify and GA4, are a plus.
- Experience managing seasonal peaks, such as Black Friday, is a plus.
- Familiarity with CRM, email, and WhatsApp (for example, Klaviyo) to connect acquisition and retention is a plus.
- Experience using automation and AI in day-to-day media management and analysis is a plus.
- A degree in Marketing, Advertising, Business Administration, or a related field is a non-mandatory plus.
Benefits
Comp & perks- Product Voucher: Exclusive credit to redeem products from any of our brands.
- Discount Coupon: Special, ongoing discounts across our three brands.
- Birthday Day Off: A full day off during your birthday month to celebrate however you choose.
- Annual Bonus: Participation tied to the group’s overall results.
- Conexa Partnership: 24/7 telemedicine services plus telepsychology support.
- Dental Plan: Comprehensive dental coverage through Uniodonto.
- GoGood Partnership: Membership and discounts across a broad network of partner gyms and studios.
- Guapeco Partnership: Protection for your four-legged friend.
- Daily learning opportunities at a growing company.