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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media content creation and management, particularly on Instagram, with a strong focus on engagement, performance metrics, and trend adaptation. Proficient in producing short-form videos and collaborating across teams to enhance brand visibility and conversion strategies.
Highest-signal resume keywords
Instagram Content ProductionShort-Form Video EditingPerformance Metrics AnalysisTrend IdentificationOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationVideo EditingWriting SkillsData AnalysisSocial Media Management
Soft Skills
AdaptabilityCollaborationCommunication
Tools & Technologies
CapCutSocial Media Scheduling ToolsArtificial Intelligence Tools
Industry Keywords
FashionBeautyE-CommerceDigital MarketingInfluencer Marketing
About the role
Key responsibilities & impact- Plan and execute the Instagram editorial calendar in line with the brand’s campaigns and launches
- Produce content for the feed, Reels, and Stories, from scripting through publication
- Write captions and scripts aligned with Toda Up’s tone of voice
- Develop briefs for the design team and track deliverables
- Manage the day-to-day Stories routine, focusing on engagement and conversion
- Identify relevant trends, formats, and references and adapt them to the brand
- Monitor performance metrics and propose adjustments based on results
- Prepare periodic channel performance reports
- Monitor comments and interactions, working with the customer service team when necessary
- Collaborate with the influencer marketing, design, paid media, and CRM teams
- Support content coverage for productions, events, and launches
- Track competitors and the digital fashion and beauty market
Requirements
What you’ll need- At least 2 years of experience in social media, preferably with fashion, beauty, or e-commerce brands
- Strong command of Instagram and its formats (feed, Reels, and Stories)
- Experience producing and editing short-form videos using tools such as CapCut or similar platforms
- Excellent writing skills and the ability to adapt communication to the brand’s tone of voice
- Knowledge of Instagram metrics and the ability to turn data into content adjustments
- Strong knowledge of trends, online language, and internet culture
- Intermediate knowledge of artificial intelligence tools, with practical experience using them for scripting, ideation, and process optimization
- Strong organizational skills to manage calendars and multiple deliverables
- Portfolio showcasing produced content
- Preferred qualifications: experience creating content for paid media; Stories-based conversion strategies; social media scheduling and management tools; experience in lingerie, wellness, or body care
Benefits
Comp & perks- This position is also open to people with disabilities
- Engagement as an independent legal entity (PJ)