Head of Digital PR – Maternity Cover

Brave Bison

. Define and maintain Brave Bison's Digital PR proposition, framework and standards .

Posted 10/5/2026contractLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in Digital PR, off-site SEO, and content strategy, with a strong focus on AI-driven discovery and generative search. Proven ability to lead and mentor teams while developing innovative strategies that align with commercial goals and enhance client relationships.

Highest-signal resume keywords

Digital PR Strategy DevelopmentOff-Site SEO ExpertiseTeam Leadership and MentoringAI-Driven Discovery KnowledgeCommercial Awareness

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital PROff-Site SEOOn-Page OptimisationContent StrategyAI-Driven DiscoveryGenerative SearchPerformance MarketingMeasurement ApproachesClient Relationship ManagementProposal Development

Soft Skills

Exceptional CommunicationStrategic GuidanceTeam CollaborationProblem SolvingConfidence in Leadership

Industry Keywords

Digital PR FrameworksMedia LandscapeAgency EnvironmentTraditional PR CollaborationCapacity Planning

About the role

Key responsibilities & impact

Define and maintain Brave Bison's Digital PR proposition, framework and standards
Ensure strategic quality, commercial viability, innovation and best-practice alignment across client accounts
Act as the senior Digital PR authority and escalation point for strategic issues and client concerns
Provide guidance and oversight to consultants and associate directors
Support high-level client conversations and collaborate with Heads of Department
Lead and develop the Digital PR team, including line management of senior consultants and associate directors
Mentor, coach and provide strategic input to the team
Identify capability and tool gaps and develop training programmes or business cases
Lead hiring, onboarding and capacity planning
Maintain expert understanding of Digital PR, off-site SEO, technical foundations, on-page strategy and citation building
Guide the team on AI-driven discovery, AI Overviews and generative search
Ensure strategies support coverage, backlinks, AI citations and mentions where relevant
Develop measurement approaches with SEO, Content Strategy and Data teams
Collaborate with traditional PR, social media and brand teams
Develop Digital PR frameworks, methodologies, proprietary tools, approaches and products
Integrate Digital PR with SEO, traditional PR, social, paid media and data teams
Support new business, review and approve proposals, and identify account expansion opportunities
Position Brave Bison as a leading authority in Digital PR and organic discovery
Complete a structured maternity-cover handover and maintain continuity throughout the contract

Requirements

What you’ll need

8+ years of experience in Digital PR, SEO or organic performance roles
Demonstrated experience leading senior Digital PR specialists
Deep expertise in off-site SEO, Digital PR and the media landscape
Knowledge of technical foundations, on-page optimisation and content strategy
Strong understanding of AI-driven discovery and generative search
Hands-on experience developing Digital PR strategies supporting wider performance marketing activity
Experience collaborating with traditional PR and social teams
Experience in an agency or consultancy environment
Strong commercial awareness and experience supporting pitches and proposals
Exceptional communication skills
Ability to guide teams through complex strategic challenges
Ability to step into an established team and client relationships at pace
Confidence to lead from day one of a fixed-term contract

Benefits

Comp & perks

Dynamic working: flexible on where and when you work
Private medical insurance
Income protection
Calm Subscription
25 days annual leave, increasing to 27 days after three years and up to 30 days
Christmas closure without using holiday days
Birthday off
Summer hours: finish at 15:00 every Friday between June and August
Unlimited online coaching and mental health support via OpenUp
Remote working abroad for up to one month a year
Performance and salary reviews twice a year
Employee pension scheme
Enhanced maternity, paternity, and adoption package
Discounted gym memberships
Free eye tests