Head of Product Marketing

Brave Bison

. Own the go-to-market plan for six new short courses launching in April 2027 .

Posted 10/8/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and go-to-market strategies, with a strong focus on B2B marketing, sales enablement, and data-driven decision-making. Proven ability to launch new products, train sales teams, and build effective marketing collateral to drive enterprise outcomes.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategySales EnablementB2B MarketingHubSpot CRM

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchPositioningMessagingPackagingSales TrainingDashboard BuildingData AnalysisCommercial StrategyMarket InsightCompetitive Positioning

Soft Skills

Entrepreneurial ApproachCollaborationIndependent ExecutionCommunicationLeadership

Tools & Technologies

HubSpotCRMSales Enablement ToolkitDashboardsMarketing Collateral

Certifications & Qualifications

MiniMBA Course

Industry Keywords

B2B BuyersCorporate L&DProfessional TrainingExecutive EducationCapability Programme

About the role

Key responsibilities & impact

Own the go-to-market plan for six new short courses launching in April 2027
Define positioning, messaging, packaging and sales approach for new courses alongside the existing portfolio
Own launch readiness across website and landing-page narrative, buyer-stage content, sales materials and internal positioning alignment
Train and enable the sales team on the new courses and how to sell them
Build a sales enablement toolkit including pitch narratives, objection handling, proof points and case studies focused on enterprise outcomes
Work with the Sales Director to connect product marketing directly to pipeline
Lead the shift from selling individual courses to selling a capability programme to L&D buyers, budget holders and senior sponsors
Build and maintain messaging houses, competitive positioning and buyer personas for key segments
Support positioning of new brand initiatives, including the MiniMBA podcast
Use HubSpot to track product marketing contribution to pipeline and revenue and build actionable dashboards
Bring customer and market insight into the business and adjust positioning and packaging based on data
Work across sales and marketing teams, collaborating with the CEO and senior leadership team
Initially report to the Product Director, with dotted lines to the Marketing Director and Sales Director; report to the Marketing Director after launch

Requirements

What you’ll need

8–10+ years in product marketing or go-to-market roles
Currently or recently at Head or Lead level
Direct experience marketing to B2B buyers
Track record of launching new products into an existing portfolio, including positioning, packaging and go-to-market, with demonstrable commercial results
Experience training and enabling sales teams to sell new products on complex, multi-stakeholder deals
Hands-on, entrepreneurial approach
Experience in scale-up or growth-stage businesses
Comfortable setting strategy and executing independently without a team
Commercial and data-led approach
Confident using HubSpot or a similar CRM beyond day-to-day use
Experience building dashboards and using insights to make decisions
Nice to have: background in online education, corporate L&D, professional training or executive education
Nice to have: experience selling to both individuals and organisations
Nice to have: experience packaging a product portfolio into a solution or programme offer
Nice to have: experience in smaller and larger organisations
Nice to have: completed a MiniMBA course or genuine interest in marketing effectiveness

Benefits

Comp & perks

Attractive benefits package
Dynamic working: flexible on where and when you work
Private medical insurance for employee and family
Income protection
Calm Subscription
25 days annual leave, increasing to 27 days after three years and up to 30 days maximum
Christmas closure without using holiday days
Birthday off
Summer hours: finish at 15.00 every Friday between June and August
Unlimited online coaching and mental health support via OpenUp
Remote working: work abroad for up to one month a year
Performance and salary reviews twice a year
Employee pension scheme
Enhanced maternity, paternity, and adoption package
Discounted gym memberships
Free eye tests