Lead – Marketing Platforms, Personalization Strategist

Bread Financial

. Deliver best-in-class channel strategies and new marketing personalization capabilities .

Posted 9/17/2026full-timeColumbus • New York • United StatesSenior💰 $112,400 - $179,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in omnichannel marketing strategies and the implementation of marketing technology solutions, particularly Adobe platforms. Proven ability to manage vendor relationships and optimize processes while delivering actionable insights to drive customer engagement and retention.

Highest-signal resume keywords

Omnichannel MarketingAdobe Marketing PlatformsProject LeadershipMarketing Strategy RoadmapVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PersonalizationChannel Strategy DevelopmentPerformance Trend AnalysisBusiness Requirement DefinitionProcess Optimization

Soft Skills

CollaborationCommunicationCross-Functional Coordination

Tools & Technologies

Adobe Experience ManagerAdobe Journey OptimizerWorkfrontAI-Enabled Tools

Industry Keywords

Credit MarketingLoyalty ProgramsMarketing TechnologyCompliance PracticesERM Documentation

Tech Stack

Tools & technologies

AEM

About the role

Key responsibilities & impact

Deliver best-in-class channel strategies and new marketing personalization capabilities
Support tactical business enablement of a transformative roadmap
Execute MarTech and related value stream initiatives tied to omnichannel marketing
Evolve marketing capabilities, channels, media, and platforms enabling personalized customer experiences
Deliver marketing value stream OKRs and drive growth through acquisition, engagement, and retention strategies
Develop marketing channel capabilities through the Operating Product Model and/or external vendors
Manage vendor relationships, invoices, expenses, and process optimization
Collaborate with Acquisition and ECM marketing teams on platform, process, and capability opportunities
Establish channel marketing standards and best practices as the subject matter expert
Monitor acquisition performance trends across partners, products, and channels
Develop channel-level performance trends, insights, and learning agendas with Analytics and CDAO
Share performance insights with leadership and cross-functional teams
Define tactical business requirements with MCOE, Digital, Risk, Fraud, Client Partnerships, and other teams
Coordinate leadership materials covering acquisition trends, opportunities, and progress toward goals
Implement legal, compliance, and ERM practices and documentation

Requirements

What you’ll need

High School Diploma or GED
8–10 years of experience in credit, loyalty, or marketing roles
Bachelor’s Degree in Business Administration, Marketing, or related field of study (preferred)
5+ years of experience in omnichannel marketing (preferred)
3+ years leading projects with cross-functional coordination and delegation responsibilities (preferred)
Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions
Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager, and Adobe Journey Optimizer
Experience with AI-enabled tools and emerging automation capabilities
Ability to travel up to 5% annually
Must be work authorized in the United States on a full-time basis without current or future sponsorship
F-1 student visa holders are not eligible

Benefits

Comp & perks

Medical, prescription drug, dental, vision, and other voluntary benefits
Basic and optional life insurance
Supplemental medical plans
Short- and long-term disability coverage
Six weeks of 100% paid parental leave after a 180-day waiting period
Immediate enrollment in the 401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
Paid Sick and Safe Time (PSST)
Illinois Paid Leave for Illinois associates
Opportunity to purchase company stock during offering periods in June and December
Annual incentive bonus based on individual and company performance
Remote or hybrid work options
Career development and non-traditional career progression opportunities
Wellness support
Up to 5% annual travel requirement