Principal B2B Marketing

Bread Financial

. Execute best-in-class marketing programs across B2B and sales finance portfolios and channels .

Posted 10/6/2026full-timeUnited StatesLead💰 $139,800 - $223,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing Strategy, Lead Generation, and Campaign Performance Analysis, with a strong focus on optimizing marketing programs and adhering to compliance standards. Proven ability to collaborate with cross-functional teams and mentor marketing staff to achieve strategic goals.

Highest-signal resume keywords

B2B Marketing StrategyMarketing Automation SoftwareSalesforce CRMCampaign Performance AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyMarketing SegmentationAnalyzing Marketing Campaign DataLead GenerationCross-Sell/UpsellRetention InitiativesAccount-Based Marketing (ABM)Data EvaluationKPI OptimizationTarget Account Development

Soft Skills

CollaborationCoachingPresentation SkillsFacilitationProblem Solving

Tools & Technologies

HubSpotMarketoPardotSalesforceMarketing Automation Tools

Industry Keywords

B2BSales FinanceRetailE-CommerceFintechBank Compliance Standards

About the role

Key responsibilities & impact

Execute best-in-class marketing programs across B2B and sales finance portfolios and channels
Develop B2B2C and sales finance marketing strategies
Manage inbound marketing, lead generation, sales enablement, cross-sell/upsell, and retention initiatives
Drive internal and external marketing campaigns supporting growth strategies
Work with Sales and Account Managers to manage existing accounts
Collaborate with the B2B Marketing Director and cross-department stakeholders
Analyze complex business challenges and deliver presentations to internal and brand-facing audiences
Facilitate meetings to align goals and strategies
Use industry benchmarks and test-and-learn methods to identify and implement marketing strategies
Build marketing plans and optimize program performance against campaign KPIs and annual goals
Analyze information gaps and evaluate technologies and data to optimize B2B lead scoring, ABM, and vertical-based programs
Oversee adherence to bank compliance standards for capabilities and clients’ omnichannel marketing materials
Support escalated issues and remediation for Marketing Manager-level staff and below
Develop target account lists, target personas, account profiles, and programs to accelerate pipeline and acquisition
Evaluate and report campaign performance and establish measurement requirements and dashboards
Coordinate Bread Pay’s editorial calendar for Merchant Success & Partnership
Partner with Brand & Creative to align campaigns with brand strategy, visual identity, messaging, voice, and tone
Coach Marketing Managers and associates and provide mentoring and training
Report to a Director or above; no direct reports

Requirements

What you’ll need

High School Diploma or GED
10–13 years of experience in Marketing Strategy, Marketing Segmentation, Credit/Payments, Managing Test and Control, Analyzing Marketing Campaign Data, Leading a Team, or related experience
Experience in retail, e-commerce, or fintech preferred
5–7 years of proficiency with marketing automation software, including HubSpot, Marketo, or Pardot
5–7 years of proficiency with Salesforce CRM
Ability to travel up to 20% annually
Must be work authorized in the United States on a full-time basis without current or future sponsorship
F-1 student visa holders are not eligible
Ability to perform essential job functions and meet physical, mental, and work-environment requirements
Bachelor’s Degree in Marketing, Finance, or related field preferred

Benefits

Comp & perks

Medical, prescription drug, dental, vision, and other voluntary benefits
Basic and optional life insurance
Supplemental medical plans
Short- and long-term disability coverage
Six weeks of 100% paid parental leave after a 180-day waiting period
401(k) plan with immediate enrollment
11 paid holidays
Flexible Time Off (FTO) program
Paid Sick and Safe Time (PSST)
Illinois Paid Leave for Illinois associates
Ability to purchase company stock during June and December offering periods
Annual incentive bonus based on individual and company performance
Career development opportunities
Wellness support and non-traditional career progression opportunities
Remote or hybrid work arrangement
Bread Financial benefits and benefit options for eligible regular full-time associates scheduled for 30+ hours per week