VP of Growth

BreakmarkHR

. Own positioning, messaging, and value proposition across all segments, cities, and countries .

Posted 9/29/2026full-timeRemote • ColombiaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in growth and product marketing, with a strong focus on positioning, pricing, and go-to-market strategies. Proven ability to lead teams and drive AI-powered growth systems while managing acquisition funnels and performance metrics.

Highest-signal resume keywords

Growth Marketing LeadershipAI-Powered Growth SystemsB2C Product Marketing ExpertiseAnalytical Skills for CAC/LTVFluent Spanish and Professional English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingPositioningPricing StrategyGo-To-Market StrategyCustomer AcquisitionFunnel ManagementData AnalysisRevenue ManagementSegmentationRetention Strategy

Soft Skills

LeadershipStrategic ThinkingCollaborationCommunicationHands-On Management

Industry Keywords

B2CSubscriptionTelcoUtilitiesFintechRetailCACLTVDigital MarketingCustomer Experience

About the role

Key responsibilities & impact

Own positioning, messaging, and value proposition across all segments, cities, and countries
Drive pricing and packaging strategy
Design go-to-market plans for new offerings and expansions for B2C and B2B
Translate customer insight into actionable positioning for the commercial organization
Own the B2B and SMB narrative and roadmap alongside consumer strategy
Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine
Define and build AI-native capabilities for segmentation, acquisition, and retention
Own the full acquisition funnel and manage CAC, conversion, and payback targets with finance
Define growth metrics and accountability structures
Set strategic direction for sales and enablement across core markets
Own the roadmap from field-heavy to digital-first and drive accountability
Connect marketing, sales, and customer experience
Own the brand as the company scales
Drive retention and churn strategy
Orchestrate onboarding, upsell, advocacy, and referral marketing
Lead and develop the marketing, brand, and sales organization
Own planning, budget, and performance management across channels and campaigns
Report to the COO

Requirements

What you’ll need

10+ years in growth or product marketing, at least 5 leading a team
Deep product marketing expertise: owned positioning, pricing/packaging, and go-to-market launches (not just campaign execution)
Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail
Experience carrying a revenue or CAC number, with close collaboration with sales teams
Built AI-powered growth systems — automated funnels, predictive models, intelligent segmentation — and already doing this in practice
Strong analytical skills — comfortable with funnel data and able to explain CAC/LTV with numbers
Fluent Spanish and professional English; LatAm-based and bicultural preferred
Comfortable being hands-on at the leadership level, close enough to know when work isn't landing as intended

Benefits

Comp & perks

Join a business with real traction and real customers, not just a hypothesis
Genuine scope: marketing, commercial direction, pricing, and brand all under one leader
Structured handover and onboarding with the outgoing growth leader for context and support
Direct line to the executive team, with the ability to shape strategy rather than just execute