Lifecycle & Customer Marketing Manager

Breezeway

. Own the pre-sale journey from new lead through MQL, SQL, and opportunity .

Posted 10/31/2026full-timeRemote • United States, SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, leveraging marketing automation platforms like HubSpot to optimize customer engagement and drive revenue growth. Proficient in data-driven decision-making, A/B testing, and compliance with marketing regulations.

Highest-signal resume keywords

Lifecycle MarketingMarketing Automation ExpertiseA/B Testing and AnalyticsCustomer Advocacy ProgramsSaaS Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingCRM Data HygieneLead ScoringSegmentationConversion-Focused CopywritingProduct Usage Data AnalysisSQLTesting and AnalyticsCampaign Personalization

Soft Skills

Strong Writing SkillsCross-Functional CollaborationComfort with Ambiguity

Tools & Technologies

HubSpotMarketoBrazeCustomer.ioAppcuesPendoIntercomMetabaseLookerTableau

Industry Keywords

SaaSCustomer MarketingShort-Term RentalProperty ManagementVacation RentalAccount-Based MarketingSignal-Based Programs

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the pre-sale journey from new lead through MQL, SQL, and opportunity
Recycle closed-lost and stalled opportunities back into pipeline
Build and optimize nurture programs using lead scoring, lifecycle stages, and handoff rules
Build onboarding, adoption, expansion, and renewal programs across HubSpot email, HubSpot agents, and Appcues
Partner with Product Marketing on feature and product launches to existing customers
Run A/B and multivariate tests across subject lines, content, creative, and channels
Measure and report on the pre-sale funnel, program-influenced pipeline, and post-sale success metrics
Own customer advocacy, reviews, newsletters, and product update communications
Leverage AI to automate and personalize campaigns
Maintain email deliverability, list hygiene, preference centers, and compliance with CAN-SPAM, GDPR, and CASL
Report to the VP of Marketing and partner with Customer Operations, Demand Gen, Product Marketing, Sales, and Customer Success

Requirements

What you’ll need

5+ years in lifecycle, email, CRM, or customer marketing, including at least 3 years at a SaaS company
Track record of lifecycle programs that moved a revenue metric
Deep hands-on expertise in a marketing automation platform such as HubSpot, Marketo, Braze, Customer.io, or similar
Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene
Experience using product usage data to trigger and personalize campaigns
Testing and analytics skills, including building reports and analyzing cohorts
Strong concise writing and conversion-focused copywriting
Cross-functional experience with Sales, Customer Success, and Product
Comfort with ambiguity in a fast-moving, growth-stage environment
Early adoption of AI tools and interest in scaling personalization, content, and testing
Experience with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom
Experience at a SaaS company serving short-term rental, property management, or vacation rental operators is a bonus
Experience marketing to SMB and independent operators is a bonus
Familiarity with account-based or signal-based programs is a bonus
Experience running customer advocacy, referral, or review programs is a bonus
Working knowledge of SQL or BI tools such as Metabase, Looker, or Tableau is a bonus

Benefits

Comp & perks

Remote-first company
Equal opportunity and inclusive workplace
Accommodation during the application process
Opportunity to work at the intersection of AI and hospitality
High-visibility role with meaningful work from day one