Director of Marketing

BrentCare Behavioral Health

. Shape and execute integrated marketing, brand, content, and sales enablement strategies across all facilities .

Posted 10/23/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in integrated marketing strategies, content development, SEO/AEO, and website management, with a strong focus on driving engagement and revenue. Proven leadership in team development, cross-functional collaboration, and project management within the healthcare marketing domain.

Highest-signal resume keywords

Integrated Marketing StrategySEO/AEO ExpertiseWebsite Strategy and DevelopmentEmail Marketing ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCampaign ExecutionConversion OptimizationAnalyticsVendor ManagementProject ManagementSales EnablementDigital MarketingCMS ManagementHIPAA Compliance

Soft Skills

Strong CommunicationTeam DevelopmentCross-Functional CollaborationInnovative Problem SolvingStrategic Thinking

Tools & Technologies

WordPressGoogle AnalyticsEmail Marketing PlatformsCRM SystemsMicrosoft Office

Certifications & Qualifications

LegitScript Certification

Industry Keywords

Healthcare MarketingBehavioral HealthContent ProductionSocial Media ManagementPaid Media Strategy

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Shape and execute integrated marketing, brand, content, and sales enablement strategies across all facilities
Drive awareness, engagement, referrals, admissions, and revenue
Plan and coordinate initiatives across owned, earned, and paid channels
Build and maintain content calendars and editorial plans
Collaborate with Business Development, Clinical Outreach, Operations, Talent Acquisition, and Clinical leadership
Transition website maintenance, social media, and content production from the agency to the in-house team
Own website strategy, roadmap, content architecture, user experience, SEO, conversion paths, analytics, technical needs, and ongoing improvements
Manage website operations across facility sites, including HIPAA-compliant hosting, backups, security, maintenance, and development
Maintain site speed, uptime, mobile performance, lead capture, inquiry routing, CRM integration, and compliant tracking
Own attribution and conversion tracking
Direct technical SEO, keyword strategy, SEO/AEO content, local SEO, directory listings, credibility signals, and content refresh cycles
Produce and publish approximately 5–7 SEO/AEO-optimized articles per month per site
Track and report SEO/AEO KPIs monthly to the VP of Business Development
Own paid advertising strategy and manage external paid media partners, campaign performance, ROI, budgets, and compliance
Maintain LegitScript certification and healthcare/addiction-treatment advertising compliance
Lead landing-page A/B testing and use results to improve campaigns and websites
Review paid-channel lead and call quality with Admissions
Manage organic social media on Facebook, Instagram, and LinkedIn, including 3–5 posts per week and 12 carousel or video posts per month
Lead email and drip marketing strategy, segmentation, nurture streams, testing, optimization, and reporting
Create sales enablement messaging, presentations, collateral, campaigns, tools, and training materials
Manage SEO, paid media, technology, creative, and other vendors
Set creative direction and oversee brand messaging and content production
Establish marketing standards, guidelines, workflows, and best practices
Support executive and clinical leaders with thought leadership and communications
Lead and develop Marketing Coordinators
Track marketing KPIs, analyze multi-channel data, and provide actionable reports to the VP of Business Development
Co-manage monthly and annual marketing budgets
Take on additional responsibilities as assigned

Requirements

What you’ll need

Bachelor's degree
10+ years of marketing and content leadership experience
Deep expertise in integrated strategy, branding, content, digital, website strategy and development, email, paid media, sales enablement, SEO/AEO, communications, team leadership, vendor management, and campaign execution
Proven leadership, strong communication, team development, and cross-functional collaboration skills
Hands-on experience with website strategy, CMS management, hosting and maintenance, site optimization, content strategy, SEO, conversion optimization, analytics, and internal/external developers
Experience building and managing email programs, including campaigns, segmentation, nurture sequences, and performance optimization
Experience creating sales enablement strategies and resources with Business Development, Sales, Clinical Outreach, or other revenue teams
Experience directing SEO and paid media agencies and vendors, including strategy, budget allocation, optimization, and ROI analysis
Strong project management skills and an innovative, results-driven approach
Advanced proficiency with CMS platforms, preferably WordPress; Google Analytics; email marketing platforms; CRM systems; and emerging marketing technology
Advanced proficiency in Microsoft Office, including Excel
Outstanding written, verbal, strategic, and visual communication skills
Preferred: skill in gathering data from multiple channels and combining it into a clear story that shapes strategy and business decisions
Preferred: experience running organic social media programs, including short-form video and carousel content
Preferred: working knowledge of HIPAA as it applies to healthcare websites, hosting, and marketing
Preferred: experience in behavioral health or healthcare marketing