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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and project management within the biotech or pharmaceutical sectors, with a strong focus on executing marketing strategies for HCP and patient engagement. Proven ability to manage cross-functional teams and deliver high-quality marketing programs on time and within budget.
Highest-signal resume keywords
Digital Marketing ExperienceProject Management SkillsMLR/Promotional Review ProcessCross-Functional CollaborationLaunch Experience in Competitive Market
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingProject ManagementMarketing Strategy ExecutionPerformance Metrics AnalysisBudget ManagementContent AdaptationKPI TrackingStakeholder ManagementCampaign ManagementData Analysis
Soft Skills
Strong Communication SkillsResults-OrientedSelf-StarterAdaptabilityInfluencing Skills
Tools & Technologies
PowerPointCRM/VeevaAI-Powered ToolsMarketing Automation ToolsEmail Campaign Platforms
Certifications & Qualifications
MBA or Advanced Degree Preferred
Industry Keywords
BiotechPharmaceuticalHealthcareRare DiseaseMarket ResearchCompetitive IntelligencePatient EngagementHCP MarketingAdvocacy EventsCommercial Operations
About the role
Key responsibilities & impact- Provide dedicated execution support for commercialization of infigratinib, under FDA review for achondroplasia
- Partner with HCP and Patient/Community market leads
- Translate patient and HCP brand strategy into high-quality marketing programs delivered on time and on budget
- Coordinate cross-functional partners in Advocacy, Market Insights, Market Access, Regulatory, Medical Affairs, Sales, Legal, and agency teams
- Serve as day-to-day execution lead for patient and HCP marketing tactics
- Translate brand strategy and messaging into execution plans, briefs, and timelines
- Manage tactical plan calendars, dependencies, conflicts, and deadlines
- Manage agency deliverables, project status, and stakeholder timelines
- Support patient and HCP marketing assets across digital and print channels
- Lead execution for HCP speaker bureau, congress support, patient webinars, email campaigns, and print collateral
- Coordinate stakeholders, logistics, timelines, and delivery
- Support MLR review of promotional and non-promotional materials
- Adapt content for patients, caregivers, physicians, and other HCPs while maintaining scientific integrity
- Maintain documentation of approved claims, messaging platforms, and material versions
- Support patient ambassador programming
- Identify priority conferences and advocacy events and prepare conference resources
- Lead marketing execution for selected patient and HCP conferences/events
- Define and track KPIs and compile dashboards and leadership updates
- Track budgets and coordinate vendors/agencies, flagging risks and driving resolution
- Coordinate customer engagement channels including websites, email, and CRM/Veeva content
- Partner with commercial operations, sales, analytics, IT, and MCM for field and channel execution
- Analyze performance data and field feedback to improve processes as the brand approaches and progresses through launch
- Report to the Sr. Director of Marketing
Requirements
What you’ll need- 5-7 years of experience in digital marketing, communications, or product marketing, ideally within biotech, pharma, or a related healthcare industry
- Proven ability to balance strategic direction from senior stakeholders with hands-on, detail-oriented execution
- Strong project management skills; experience coordinating multiple concurrent workstreams, timelines, and budgets
- Experience managing the MLR/promotional review process
- Launch experience in a competitive market
- Strong cross-functional collaboration skills and ability to influence without direct authority
- Comfortable operating in fast-paced, ambiguous environments and making decisions with incomplete information
- Results-oriented, with emphasis on ROI and performance metrics
- Excellent oral, written, and presentation skills; strong proficiency in PowerPoint and core business tools
- Passionate about serving patients suffering from genetic diseases
- Proven self-starter, able to work independently and as part of a team, while keeping multiple stakeholders aligned
- High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
- True entrepreneurial spirit
- Ability to travel (~20%) is required
- Demonstrated curiosity and adaptability in adopting AI-powered tools and technologies
- MBA or other advanced degree preferred
- Healthcare advertising agency experience preferred
- Exposure to competitive intelligence, analytics, and market research/insights
- Rare disease experience preferred
Benefits
Comp & perks- Market-leading compensation
- Annual performance bonus
- Company equity
- 401(k) with employer match
- Employee Stock Purchase Program (ESPP)
- Pre-tax commuter benefits (transit and parking)
- Referral bonus for hired candidates
- Subsidized lunch and parking on in-office days
- 100% employer-paid medical, dental, and vision premiums for you and your dependents
- Health Savings Account (HSA) with annual employer contributions
- Flexible Spending Accounts (FSA)
- Fertility and family-forming benefits
- Expanded mental health support (therapy and coaching resources)
- Hybrid work model with flexibility
- Flexible, “take-what-you-need” paid time off and company-paid holidays
- Comprehensive paid medical and parental leave
- Skill development and internal mobility opportunities
- Career pathing through regular feedback, continuous education, and professional development programs via LinkedIn Learning, LifeLabs, and BetterUp Coaching
- Financial rewards, peer-to-peer recognition, and growth opportunities