Growth Marketing Lead

BrightAI

. Own growth strategy, budget and prioritization across acquisition, engagement and retention .

Posted 11/3/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth strategy, lifecycle marketing, and conversion optimization, with a strong focus on data-driven decision-making and collaboration across teams. Proficient in leveraging CRM and marketing automation tools to enhance customer engagement and retention.

Highest-signal resume keywords

Paid Acquisition StrategyLifecycle Marketing ProgramsSEO And AEO OptimizationCRM And Marketing Automation SystemsAPI And Webhook Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion OptimizationEmail Nurture ProgramsAudience SegmentationAnalytics InstrumentationSQLPython

Soft Skills

Clear CommunicationStrong Partnership

Tools & Technologies

CRM SystemsMarketing Automation ToolsAI ToolsClayN8n

Industry Keywords

B2B MarketingAccount-Based MarketingEnterprise Target AccountsIndustrial MarketsEnergy MarketsUtilities

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own growth strategy, budget and prioritization across acquisition, engagement and retention
Run paid search, paid social and retargeting programs using segment- and buying-role-specific audiences, offers and creative
Grow organic discovery through SEO and AEO, partnering on content priorities and technical discoverability
Improve conversion across websites, landing pages, forms, CTAs and key journeys
Prioritize and run experiments based on expected impact and available traffic
Build email nurture and segmentation programs using behavioral and account signals
Design lifecycle programs for onboarding, adoption, engagement, reactivation, retention and expansion with Customer Success, Product and Sales
Extend reach through content distribution, webinars, partner campaigns and account-based programs
Build and maintain CRM, marketing automation, enrichment, audience, scoring, routing and sales-handoff systems
Implement integrations through APIs, webhooks and low-code tools such as Clay or n8n
Use AI tools for audience research, creative variations, personalization, analysis and production while applying judgment on quality, accuracy, privacy and permissions
Own tracking and reporting for qualified pipeline, conversion, engagement, adoption, retention and expansion
Report to the Head of Marketing and collaborate with Product Marketing, Design, Sales, Customer Success and Product

Requirements

What you’ll need

Demonstrated results in paid acquisition and in lifecycle or cross-journey programs, with outcomes connected to pipeline or customer value
Deep expertise in one or two growth areas
Practical competence in SEO, AEO and conversion optimization
Experience marketing to enterprise B2B buyers with complex buying groups, long cycles and imperfect attribution
Fluency with analytics instrumentation, CRM and marketing automation systems
Experience building workflows with APIs and webhooks
Ability to judge programs on qualified pipeline, engagement and retention before scaling on clicks, impressions or lead volume
Clear communication and strong partnership with product marketing, design, sales, Customer Success and Product
SQL or Python for analysis and data work (bonus)
Account-based marketing for enterprise target accounts (bonus)
Experience in industrial, energy, utilities or other infrastructure markets (bonus)
Ability to share one cross-funnel program with context, results and personal contribution, plus one workflow or automation built