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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in positioning and messaging for technical products, with a strong ability to translate complex concepts into clear value propositions for non-technical stakeholders. Proficient in content creation, including case studies, sales materials, and digital content, while leveraging AI tools for research and synthesis.
Highest-signal resume keywords
Technical Product PositioningCustomer InterviewingContent CreationSales EnablementAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical WritingMessaging DevelopmentContent StrategyResearch SynthesisCase Study Production
Soft Skills
Sound JudgmentPrioritizationCollaboration
Tools & Technologies
AI ToolsContent Management Systems
Industry Keywords
UtilitiesWaterEnergyIndustrial OperationsField ServicesIoTSensor Products
Tech Stack
Tools & technologiesIoT
About the role
Key responsibilities & impact- Own company, product and use-case positioning and messaging, maintaining an approved source of truth for sales, growth and design.
- Interview customers, prospects and field-facing colleagues to turn feedback and competitive alternatives into sharper messaging.
- Translate sensors, software and AI into clear value for operators and executives without overstating capabilities.
- Write and maintain website and use-case pages, sales decks and one-pagers with search and discoverability incorporated.
- Produce customer case studies using approved, verifiable proof.
- Run the editorial calendar for articles, newsletters and social posts, including internal subject-matter-expert interviews.
- Plan launches and sales enablement, setting editorial priorities with growth for distribution and design for visual delivery.
Requirements
What you’ll need- A strong writer who ships finished work, with examples that went live and got used.
- Prior ownership of positioning and messaging for a technical product sold to enterprise or industrial buyers.
- Ability to learn hardware, software and AI products well enough to explain them accurately to non-technical decision makers.
- Experience running customer and prospect interviews and turning what you hear into usable messaging.
- Practical use of AI tools for research synthesis and content reuse, with verified claims and meaningful human editing.
- Sound judgment about prioritization when there is more to write than time allows.
- Experience in utilities, water, energy, industrial operations or field services is a bonus.
- Background marketing IoT, sensor or other physical-world products is a bonus.
- Sales enablement experience for long, multi-stakeholder sales is a bonus.
