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Business Development Representative, Outreach Coordinator
BrightView. Drive census growth by generating referrals, building brand awareness, and executing a structured sales approach to community engagement .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving census growth through effective outreach strategies, relationship building, and sales planning within the healthcare and behavioral health sectors. Proficient in utilizing CRM platforms for tracking and reporting outreach activities to achieve referral generation goals.
Highest-signal resume keywords
Sales PlanningReferral GenerationCRM ProficiencyCommunication SkillsHealthcare Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesOutreachAccount ManagementPipeline ManagementReportingObjection HandlingConversion StrategiesTerritory ManagementReferral TrackingData Analysis
Soft Skills
PersistenceGoal AchievementRapport-BuildingStakeholder EngagementAdaptability
Tools & Technologies
CRM PlatformsMicrosoft ExcelReporting Tools
Certifications & Qualifications
Associate Degree
Industry Keywords
HealthcareBehavioral HealthCriminal JusticeAddiction MedicineSubstance Use Disorder Treatment
About the role
Key responsibilities & impact- Drive census growth by generating referrals, building brand awareness, and executing a structured sales approach to community engagement
- Identify, establish, and grow relationships with referral partners across healthcare, criminal justice, and community organizations
- Conduct regular partner visits and check-ins to strengthen relationships and increase referral volume
- Serve as a resource for referral partners and ensure smooth access to treatment for patients
- Execute daily outreach activities including prospecting, visits, calls, and follow-ups
- Map and manage a defined territory, prioritize high-value accounts, and track touchpoints
- Track activities and results through CRM and produce accurate reporting on outreach effectiveness
- Achieve or exceed monthly and quarterly outreach metrics related to referral generation and admissions
- Develop knowledge of BrightView’s services and communicate patient pathways
- Represent BrightView at networking events, conferences, and community meetings
- Educate stakeholders on substance use disorder treatment and BrightView’s patient-first approach
- Align outreach efforts with BrightView’s mission and improved patient outcomes
- Share field insights to support organizational planning and market strategy
- Develop account plans and territory strategies to maximize referral growth once outreach fundamentals are mastered
Requirements
What you’ll need- Demonstrated persistence and goal achievement in sales, outreach, or performance-driven roles
- Associate Degree or equivalent experience
- Preferred: Sales, account management, or customer-facing experience in healthcare, behavioral health, or criminal justice settings
- Preferred: Knowledge of addiction medicine or behavioral health industry
- Strong communication and rapport-building skills with diverse stakeholders
- Proficiency in CRM platforms, Microsoft Excel, and reporting tools (trainable)
- Ability and willingness to travel within assigned territory
- Ability to learn sales planning, objection handling, pipeline management, and conversion strategies
- Ability to map accounts, prioritize opportunities, and plan sales approaches
Benefits
Comp & perks- PTO (Paid Time Off)
- Immediately vested and eligible in 401k program with employer match
- Company sponsored ongoing training and certification opportunities
- Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance
- Tuition Reimbursement after 1 year in related field
- Competitive compensation
- Supportive work environment dedicated to professional growth and development