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About the role
Key responsibilities & impact- Own the CRM calendar end to end, including strategy, planning, cadence, segmentation, and balancing business requests with customer fatigue
- Own marketplace lifecycle programs across email, push, SMS, and in-app channels
- Build personalized journeys connecting customers with relevant offers
- Define customer friction points and design messaging that drives progress
- Help new users get started and re-engage lapsed users
- Build and deploy email, push, and SMS launches hands-on in the ESP tool
- Write briefs, coordinate creative, manage approvals, and deliver campaign results and recommendations
- Monitor campaign performance daily and identify opportunities for testing
- Present campaign performance, learnings, and next steps to business stakeholders
- Collaborate with Product, Design, Engineering, Data, and Brand
- Ensure tests, segmentation, and complex personalization logic are accurately QA-ed and deployed on time
- Troubleshoot and resolve campaign issues
Requirements
What you’ll need- 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company
- Hands-on experience with a marketing automation platform like Iterable
- Experience building automated lifecycle flows and troubleshooting issues
- Track record of running a full CRM calendar across multiple user segments
- Sharp eye for detail and strong follow-through
- Experience running experiments and reading results
- Strong analytical skills; ability to set roadmaps and KPIs and turn results into action
- Exceptional organization and project management skills
- Experience managing multiple competing projects and deadlines
- Excellent communication skills
- Basic Figma skills are a plus
- Creative mindset and customer focus
- Proactive teamwork and curiosity about new tools and ways of working
- Comfort with basic HTML and CSS
- Handlebars experience is a plus
- Candidates must be based in the United States, as indicated by the application question regarding current U.S. location
- Ability to accommodate either 2–3x weekly in-office work in NYC or travel to NYC based on business needs for a remote position
Benefits
Comp & perks- Medical, dental, and vision insurance
- Flexible PTO Policy
- 401k plan
- Paid Parental Leave
- Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace Care for covered virtual therapy sessions and unlimited on demand health support
- Monthly reimbursement to use for wifi and/or cell phone bills
- Annual reimbursement for Learning & Development
- High-growth company
- A dynamic, flexible and collaborative start-up work environment with a highly talented team