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Brigit

Product Manager – Growth

Brigit

. Own and improve the onboarding and activation funnel to increase activation rate .

Posted 11/9/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $115,000 - $150,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer product management with a focus on growth and retention, utilizing analytical skills to drive improvements in onboarding and activation funnels. Collaborates effectively across teams to execute growth initiatives in a regulated industry.

Highest-signal resume keywords
Consumer Product ManagementGrowth and Retention FocusFunnel OptimizationAnalytical SkillsCollaboration Across Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Onboarding Funnel ImprovementActivation Rate IncreaseConversion MetricsExperimentation DesignMobile App Experience
Soft Skills
Clear CommunicationEffective CollaborationIndependent Execution
Industry Keywords
Highly Regulated IndustryConsumer ProductReferral UXPromotional InitiativesLow-CAC Activations

About the role

Key responsibilities & impact
  • Own and improve the onboarding and activation funnel to increase activation rate
  • Drive improvements in bank and payroll connection and approval-to-activation conversion
  • Design and run experiments focused on early lifecycle impact, especially Day 1, while considering longer-term outcomes
  • Own growth-related features including bank connect, payroll connect, non-activated user experiences, and referral UX
  • Support referral and promotional initiatives that increase low-CAC activations
  • Partner with Design, Engineering, Analytics, Marketing, and adjacent product teams to deliver growth initiatives

Requirements

What you’ll need
  • 2+ years of consumer product management experience, with a focus on growth and/or retention is required
  • Experience working with a consumer mobile app is required
  • Experience working in a highly regulated industry is a plus
  • Experience working with funnels, conversion metrics, and experimentation
  • Strong analytical skills and comfort using qualitative and quantitative insights to guide decisions
  • Ability to execute independently within a defined problem space
  • Clear, effective communicator who collaborates well across teams
  • Must be currently based in the United States
  • Must be currently based in NYC or willing to relocate to NYC
  • Must accommodate a hybrid schedule with 3x per week in-office, or relocate to NYC in time for Day 1
  • Employer sponsorship may be required to work in the US now or in the future

Benefits

Comp & perks
  • Medical, dental, and vision insurance
  • Annual Employer HSA Contribution
  • Discretionary Time Off
  • 401k Matching
  • Paid Parental Leave
  • Monthly reimbursement to use against wifi and/or cell phone bill
  • Annual reimbursement for Learning & Development
  • A dynamic, flexible and collaborative start-up work environment with a highly talented team