Associate Director, Regional Marketing Specialist

Bristol Myers Squibb

. Work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution .

Posted 10/7/2026full-timeUnited StatesSenior💰 $166,350 - $201,571 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in engaging with Healthcare Professionals (HCPs) and Thought Leaders (TLs) to provide insights and support for strategic initiatives. Proficient in executing compliant promotional education and managing Speaker programs while adhering to industry regulations and company policies.

Highest-signal resume keywords

Customer InsightsAdvisory Board SupportHCP EngagementCompliant Promotional EducationTraining on PReP-Approved Materials

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program ExecutionAccount PlanningSpeaker ManagementCompliance AdherencePromotional Messaging

Soft Skills

CollaborationProfessionalismFeedback Solicitation

Industry Keywords

Healthcare Professional (HCP)Thought Leader (TL)Advisory BoardsDisease-State ConversationsBMS PoliciesIndustry CodesPrinciples of Integrity

About the role

Key responsibilities & impact

Work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution
Support execution of approved Advisory Boards
Identify HCP consultants based on approved Consultant Engagement Project Brief profiles
Facilitate, participate in, and attend Advisory Boards
Support disease-state and approved on-label product conversations focused on key topics
Engage with assigned Thought Leaders and solicit feedback
Participate in and attend congresses and other industry meetings
Conduct 1:1 meetings with HCPs
Attend meeting sessions at congresses
Provide input and support in developing account plans for Sales Speaker Management and Engagement
Identify and develop HCP Speakers for compliant promotional education
Provide refresher and follow-up training to Speakers
Host and ensure compliant execution of branded and unbranded Speaker programs
Monitor Speaker performance at live programs
Collaborate with home office Marketing, Sales, and cross-functional teams
Assist in developing Home Office Brand Strategy and executing it in the regions
Perform all activities with the highest degree of professionalism and in accordance with applicable compliance requirements

Requirements

What you’ll need

Ability to provide customer insights and input on strategy, tactics, messaging, and program execution
Ability to support approved Advisory Boards and identify Healthcare Professional (HCP) consultants
Ability to support disease-state and approved on-label product conversations using approved promotional messaging and PReP-approved materials
Ability to engage with assigned Thought Leaders (TLs) and solicit feedback
Ability to conduct 1:1 meetings with HCPs
Ability to develop HCP Speakers and provide compliant promotional education
Ability to train Speakers on PReP-approved materials
Ability to work in accordance with BMS policies, governing laws, regulations, industry codes, and Principles of Integrity
Must be eligible to work in the United States

Benefits

Comp & perks

Comprehensive wellbeing support, retirement and financial protection benefits
Medical, dental, vision, life and disability insurance offerings
Flexible Time Off (FTO) for U.S.-based exempt employees
11 paid company holidays each year
160 hours of paid vacation annually for eligible new hires
3 optional holidays for eligible employees
Paid sick leave, depending on eligibility
Up to 2 paid volunteer days per year
Summer hours flexibility
Leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs
Annual Global Shutdown between Christmas Day and New Year's Day
Discretionary incentive cash and stock opportunities
Opportunities for growth
Supportive, inclusive, flexible, and wellbeing-focused work environment