Associate Director, Regional Marketing Specialist

Bristol Myers Squibb

. Focus on commercial Thought Leader engagements to gain insights into regional opportunities .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $166,350 - $201,571 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Thought Leader engagement and strategic brand execution within Hematology and specialty therapeutics. Proven ability to build stakeholder relationships, manage large territories, and execute compliant educational programs effectively.

Highest-signal resume keywords

Thought Leader EngagementHematology ExpertiseProduct Marketing ExperienceStakeholder Relationship ManagementStrategic Planning and Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingField SalesField MedicalStrategic PlanningMarket Dynamics UnderstandingClinical KnowledgeProject ManagementSpeaker TrainingAdvisory Board FacilitationAccount Planning

Soft Skills

Effective CommunicationOrganizational SkillsInterpersonal SkillsInnovative Problem SolvingPlanning Skills

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Commercial Thought Leader EngagementsHealthcare Professional ConsultantsBranded and Unbranded Speaker ProgramsCompliance with Industry CodesBMS Policies

About the role

Key responsibilities & impact

Focus on commercial Thought Leader engagements to gain insights into regional opportunities
Provide a bridge between regional markets and headquarters
Support brand strategy and promotional Speaker training and development
Execute peer-to-peer educational programs and support regional congress activity
Liaise with Field Medical, Sales, US Value, Access & Payment, and home office colleagues
Provide customer insights and input on strategy, tactics, messaging, and program execution
Support approved Advisory Boards and identify Healthcare Professional consultants
Facilitate, participate in, and attend advisory boards
Conduct disease state and approved on-label product conversations using approved promotional messaging and materials
Engage assigned Thought Leaders and solicit feedback
Participate in congresses and other industry meetings, including attending sessions
Conduct one-to-one meetings with Healthcare Professionals
Provide input and support in developing account plans for Sales Speaker Management and Engagement
Identify and develop Healthcare Professional Speakers
Provide refresher and follow-up training on approved Speaker materials
Ensure compliant execution of branded and unbranded Speaker programs
Monitor Speaker performance at live programs
Assist in developing Home Office Brand Strategy and executing it in the regions
Work according to BMS policies, governing laws, industry codes, and Principles of Integrity

Requirements

What you’ll need

Minimum 5 years of experience in product marketing, field sales, or field medical
Minimum 5 years of experience in Hematology or specialty therapeutics
Bachelors Degree required or higher
Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute strategic plans under short timelines
Strong business acumen and understanding of market dynamics, business drivers, corporate goals, and impact on strategy
Clinical knowledge and aptitude in complex disease states
Effective verbal and written communication skills and organizational abilities
Strong organizing and planning skills
Ability to leverage interpersonal styles and techniques to gain acceptance of ideas or plans
Ability to manage multiple projects simultaneously
Willingness to try innovative, novel compliant ways to deal with work problems and opportunities
Business travel up to 70%, by air or car, is regularly required
Willingness to work evenings and select weekends is required

Benefits

Comp & perks

Additional discretionary incentive cash and stock opportunities
Wellbeing support
Retirement and financial protection benefits
Medical, dental, vision, life and disability insurance offerings
Flexible Time Off (FTO) without a set accrual limit for eligible U.S.-based exempt employees
11 paid company holidays each year
160 hours of paid vacation annually for eligible new hires
3 optional holidays for eligible employees
Paid sick leave
Up to two paid volunteer days per year
Summer hours flexibility
Leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs
Annual Global Shutdown between Christmas Day and New Year's Day