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Associate Director – Marketing
British Business Bank. Shape and deliver the Bank’s marketing strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation, performance marketing, and brand management while leading high-impact campaigns across various channels. Proven ability to communicate effectively with senior stakeholders and foster an inclusive team environment.
Highest-signal resume keywords
Demand Generation ExperiencePerformance MarketingContent MarketingBrand ManagementInclusive Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementDigital MarketingContent CreationData AnalysisBrand Equity Building
Soft Skills
Strategic ThinkingEffective CommunicationInfluencing SkillsCollaborationJudgement
Industry Keywords
Paid ChannelsEarned ChannelsNon-Digital ChannelsCorporate Brand ManagementReturn on Investment
About the role
Key responsibilities & impact- Shape and deliver the Bank’s marketing strategy
- Lead high-profile, high-impact campaigns and content across paid, earned, digital and non-digital channels
- Lead demand generation, performance marketing, content marketing, brand management and creative delivery
- Work collaboratively with senior stakeholders and agencies
- Lead a talented marketing team
- Use insight and performance data to strengthen the Bank’s market position
- Build brand equity
- Maximise return on investment
- Create a collaborative environment in which people can contribute, develop and succeed
Requirements
What you’ll need- Essential demand generation experience
- Strong record of leading and delivering prominent, high-impact campaigns and content
- Experience across paid, earned, digital and non-digital channels
- Experience in demand generation, performance marketing, content marketing, brand management and creative delivery
- Social media and corporate brand management experience highly desirable
- Strategic thinking and sound judgement
- Inclusive leadership
- Ability to communicate and influence effectively at senior level
Benefits
Comp & perks- 30 days annual leave plus bank holidays
- Opportunity to buy and sell up to 5 days holiday
- 15% employer pension contribution
- Flexible working
- Cycle to work scheme
- Healthcare cash plan
- Group Income Protection
- Life assurance
- Paid voluntary days
- Maternity leave
- Paternity leave
- Adoption leave
- Shared parental leave
- Discounts on retail and dining
- Health and wellbeing benefits
- Travel and technology discounts