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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing automation platforms and producing campaign elements while effectively engaging with customers and partners. Proven ability to analyze marketing performance and manage agency relationships to drive successful initiatives.
Highest-signal resume keywords
Marketing Automation PlatformsCampaign Element ProductionAgency Relationship ManagementLead Routing ManagementMarketing Performance Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Element ProductionLead Routing ManagementData ScrubbingContact List ImportingProject Management
Soft Skills
Customer EngagementStakeholder CommunicationCollaboration
Tools & Technologies
Marketing Automation PlatformsEmail Marketing ToolsWebinar Platforms
Industry Keywords
Marketing InitiativesExternal CommunicationsPerformance MetricsAgency Partnerships
About the role
Key responsibilities & impact- Help the IMS marketing team deliver initiatives across various channels
- Engage with customers and partners
- Measure results to inform future initiatives
- Own the IMS portion of marketing automation platforms and integrations with the broader technology stack
- Produce campaign elements and manage external communications, including event registration pages, invites, reminders, thank-you emails, webinar communications, gated content, customer newsletters, and internal communications
- QA campaign elements, conduct peer reviews, obtain stakeholder approval, and publish/deploy finalized elements
- Manage agency relationships with marketing platform vendors
- Project-manage work handed off to agency partners
- Scrub and import contact lists from content syndication, events, and other external sources
- Present monthly reports covering webinar results, email metrics, and asset views/downloads
- Manage lead routing
Requirements
What you’ll need- Bachelor's degree and 8+ years of related experience, or Master's degree and 6+ years of related experience
- Experience with marketing automation platforms and integrations
- Experience producing campaign elements and managing external communications
- Experience managing agency relationships and project-managing work handed off to agency partners
- Experience scrubbing and importing contact lists from external sources
- Experience presenting marketing performance reports
- Experience managing lead routing
Benefits
Comp & perks- Discretionary annual bonus
- Competitive new hire equity grant
- Annual equity awards
- Medical, dental and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- Company paid holidays
- Paid sick leave and vacation time
- Paid Family Leave and other leaves of absence in accordance with applicable laws
